Please Note: This is a downloadable video (MP4 format). The program is part of a overall series on Product Design, "The Product Design Value 7-6-7 Plus Series."
6 Ways To Reap Value From Product Design
The program focuses on opportunities to increase the value of products, portfolios, and brands that have been robustly designed. We will discuss six different opportunities, and quantify the size of the economic opportunity for each. These opportunities all have double-digit potential to increase revenues and profits, and single digit for market cap. In some cases, incremental monies will be needed to realize the augmentation potential of the design or design-leverage ability.
For each of these value creation opportunities, that occur in late design through early commercialization, we will provide a bit of history, describe how to put the opportunity into practice, provide facts and figures on the size of the revenue, profit, market cap, or cost savings potential, and offer our best thoughts on what lies ahead.
The “Plus” in this 7-6-7 Series program will discuss a dozen selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.
Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.
There will be two polls
NSF & NCSES Business Census On Product Design
6 Ways To Reap Full Value From Informed Product Design
1 - Digital Development Operations
2 - Digital Customer Experience
3 - Network Revenue Amplification
4 - Intellectual Asset Leverage
5 - Product Announcements
6 - Product Awards
PLUS - A Dozen Major Global Awards For Product Designs
Financial Premiums Reaped From Great Product Design
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