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Walmart, United States of America (USA) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Aug 29, 2022
Length 20 Pages
SKU # GBDT17465319

Description

Walmart, United States of America (USA) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Walmart appeals to both male and female shoppers, with female shoppers accounting for 53.7% of its total customer base. According to its quarterly report, Walmart’s global net sales rose 8.2% in Q2 FY2022/23 to reach $151.4 billion1. The US accounted for the largest share of sales at nearly 70%, and registered annual growth of 7.1% to reach $105.1 billion during the quarter. Walmart provides a variety of services such as free health screening, skin exams, and product samples to encourage customers to visit the retailers’ physical stores.

Scope
  • Walmart’s extensive pharmacy services makes it appealing amongst middle-aged and older consumers
  • Discounted prices, subscription models, and a wide variety of health and wellness products have driven Walmart’s sales
  • Walmart’s focus is on ensuring easy accessibility and affordability of essential products to help retain customer loyalty
Reasons to Buy
  • Gain a comprehensive knowledge on Walmart's health & beauty business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in Italy

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where US consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & Beauty market
Walmart’s market share
Top 10 retailers’ market share
Market positioning map
Contacts
How Do Licenses Work?
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