Report cover image

Vietnam Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Publisher GlobalData
Published Mar 22, 2022
Length 162 Pages
SKU # GBDT17155741

Description

Vietnam Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Vietnam Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.

The total number of live births in Vietnam declined sharply by 10.3% during 2009-2021. This resulted in a baby population of 4.1 million in 2021, a drop of 8.7% from 2009. While, the crude birth rates fell, the total fertility rate remained unchanged at 2.00, during the same period. The GDP fell by 2.3% in 2021 primarily owing to the impact of the COVID-19 pandemic and consumer price inflation stood at 2.1%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.3% during 2015-2021. However, volume sales were down in 2021, with the sector contracting at a CAGR of 0.6% during 2015-2021. Baby milks remained easily the largest category in value terms followed by cereals & dry meals with a 14.4% share in 2021. Vinamilk, Abbott, Royal Friesl and Campina, and Mead Johnson (Reckitt Benckiser) were the top three companies in 2021. Vinamilk retained the top spot in value and volume terms during 2015-2021 and remained the leader in all the categories except baby finger foods and drinks. Hypermarkets & supermarkets remained the leading distribution channel, accounting for two-thirds of overall value sales in 2021. GlobalData estimates that the number of live births will continue to decline over the forecast period in Vietnam. Based on these assumptions, the market for baby food in Vietnam is expected to grow in both value and volume terms, registering a value CAGR of 4.7% and a volume CAGR of 0.8% during 2021-2027.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • The baby milks category grew from VND13,173 billion ($607.1 million) in 2015 to VND13,999.3 billion ($597.1 million) in 2021, registering a CAGR of 1% during the period.
  • In volume terms, the baby cereals & dry meals category recorded a review period CAGR of 0.2%, increasing from 7.82 million kg in 2015 to 7.9 million kg in 2021.
  • The baby wet meals category reflected a CAGR of 3.6% in value terms and a CAGR of 2.5% in volume terms during 2015-2021.
  • The baby finger foods category grew from VND72.6 billion ($3.3 million) in 2015 to VND95.3 billion ($4.1 million) in 2021, yielding a CAGR of 4.6%.
  • The baby drinks category fell from 0.05 million kg in 2015 to 0.049 million kg in 2021, declining at a negative CAGR of 1% during the review period.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

162 Pages
    • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Vietnam Compared with other Leading Markets in Asia- Pacific
    • PCC and PCE of Vietnam Compared with Global and Asia-Pacific Markets
    • Birth and population data
    • Population by Region
    • Births by urban and rural zones
    • Birth Data by Region
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Regulations
    • Vietnam Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Manufacturer Shares
    • Baby Milks
    • Market Size Analysis - Category: Baby Cereals & Dry Meals
    • Baby Cereals & Dry Meals Category Trends
    • Baby Cereals & Dry Meals Per Capita Trends
    • Baby Cereals & Dry Meals Segmentation
    • Leading Companies' Value and Volume Shares
    • Baby Cereals & Dry Meals Manufacturers & Brands
    • Market Size Analysis - Category: Baby Wet Meals
    • Baby Wet Meals Category Trends
    • Baby Wet Meals Per Capita Trends
    • Baby Wet Meals Segmentation
    • Leading Companies' Value and Volume Shares
    • Baby Wet Meals Manufacturers & Brands
    • Market Size Analysis - Category: Baby Finger Foods
    • Baby Finger Foods Per Capita Trends
    • Baby Finger Foods Segmentation
    • Leading Companies' Value and Volume Shares
    • Baby Finger Foods Manufacturers & Brands
    • Market Size Analysis - Category: Baby Drinks
    • Baby Drinks Per Capita Trends
    • Baby Drinks Segmentation
    • Leading Companies' Value and Volume Shares
    • Baby Drinks Manufacturers & Brands
    • Imports
    • Exports
    • Trends in production
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Vietnam - Macroeconomic Analysis
    • Population Growth
    • Birth and Population Projections
    • Vietnam Baby Food Sector Forecast Snapshot
    • Impact of COVID-19
    • Forecast Period Outlook
    • Consumer Survey Insights: Vietnam Baby Food Products
    • Consumer Survey Insights: Vietnam Baby- and Childcare Products
    • Definitions - Category
    • Definitions - Terminology
    • Appendix - The Baby Population: The number of 0-3-year-olds will decrease by 2.7% during 2021-2027
    • Appendix - Sector Value: Sales of baby food increased by 8.3% during 2015-2021
    • Appendix - Sector Value: In constant price terms, sales posted a decline of 9.7% over 2015-2021
    • Appendix - Sector Value: In 2021, the market had a value of $723.8 million, of which milks accounted for $597.1 million
    • Appendix - Sector Volume: Baby food consumption amounted to 36.8 million kg in 2021
    • Appendix - Per Capita Expenditure: Expenditure per baby in current terms stood at VND4,116,016.4 ($175.6) in 2021
    • Appendix - Per Capita Expenditure: Baby food decreased by 3.2% from 2015 to 2021
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $175.6
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years stood at 8.9kg in 2021
    • Appendix - Milks: Baby milks was the largest category in the Vietnamese baby food sector, accounting for an 82.5% value share, in 2021
    • Appendix - Milks: In 2021, growing-up milk was the largest segment, accounting for 49.5% of value sales in the baby milks category
    • Appendix - Milks: Abbott's milks retailed at prices ranging from $16.3 to $294.6 per kg
    • Appendix - Milks: Nestlé's milks retailed at prices ranging from $7.6 to $80.5 per kg
    • Appendix - Milks: Vinamilk's milks retailed at prices ranging from $5.7 to $94.7 per kg
    • Appendix - Cereals & Dry Meals: In 2021, current value sales reached VND2,441.5 billion ($104.1 million), representing a value share of 14.4%
    • Appendix - Wet Meals: In 2021, the wet meals category accounted for a 3.3% sector volume share
    • Appendix - Finger foods: In 2021, sales reached VND95.3 billion ($4.1 million), representing a 0.6% value share of the baby food sector
    • Appendix - Drinks: In 2021, sales totaled VND22.2 billion ($0.9 million), representing a sector value share of 0.1%
    • Appendix - Value Forecasts: The market is forecast to reach VND22,416 billion ($865 million) in current terms in 2027
    • Appendix - Value Forecasts: Value sales in constant terms are set to reach VND18,098.8 billion ($698.4 million) in 2027
    • Appendix - Value Forecasts: During 2021-2027, the market is expected to achieve growth of 19.5%
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to reach 38.6 million kg in 2027
    • Appendix - Per Capita Forecasts: In current terms, per capita expenditure is projected to reach VND5,587,295.6 ($215.6) in 2027
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach VND4,511,211.5 ($174.1) in 2027
    • Appendix - Per Capita Forecasts: In current terms, per capita expenditure is expected to reach $215.6 per baby in 2027
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 9.6kg in 2027
    • Appendix - Store checks: A total of 259 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
    • Summary Methodology
    • About GlobalData

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us