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United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Oct 30, 2023
Length 37 Pages
SKU # GBDT18339279

Description

United Kingdom (UK) Off to University - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection


Summary

The GlobalData Retail Off to University 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope
  • Off to university shoppers are opting to shop in supermarkets for their off to uni items
  • Over two thirds of consumers stated that they buy the cheapest items they can for university as price is their main concern
  • The online channel has waned in usage among consumers for off to university shopping this year
Reasons to Buy
  • Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain off to university categories.

Table of Contents

37 Pages
CONSUMER ATTITUDES
Who off to university items were bought for
Promotions and offers
Off to university spending
Off to university statements
Off to university statements about buying food
Off to university statements about cost-of-living crisis
OFF TO UNIVERSITY
Category summary
Retailer selection
Channel usage
Device usage
Store type
Fulfilment
Buying dynamics
Purchase timing
METHODOLOGY
Technical details: consumer survey work
List of Tables
Bedroom products purchased, 2023 and 2022
Average spend on bedroom items, 2023 and 2022
Retailers used for bedroom items, 2023 and 2022
Bathroom products purchased, 2023 and 2022
Average spend on bathroom items, 2023 and 2022
Retailers used for bathroom items, 2023 and 2022
Kitchen products purchased, 2023 and 2022
Average spend on kitchen items, 2023 and 2022
Retailers used for kitchen items, 2023 and 2022
Utility products purchased, 2023 and 2022
Average spend on utility items, 2023 and 2022
Retailers used for utility items, 2023 and 2022
Health & beauty products purchased, 2023 and 2022
Average spend on health & beauty items, 2023 and 2022
Retailers used for health & beauty items, 2023 and 2022
Electricals products purchased, 2023 and 2022
Average spend on electricals items, 2023 and 2022
Retailers used for electricals items, 2023 and 2022
Clothing & footwear products purchased, 2023 and 2022
Average spend on clothing & footwear items, 2023 and 2022
Retailers used for clothing & footwear items, 2023 and 2022
Accessories products purchased, 2023 and 2022
Average spend on accessories items, 2023 and 2022
Retailers used for accessories items, 2023 and 2022
General stationery products purchased, 2023 and 2022
Average spend on general stationery items, 2023 and 2022
Retailers used for general stationery items, 2023 and 2022
Books purchased, 2023 and 2022
Average spend on books, 2023 and 2022
Retailers used for books, 2023 and 2022
Entertainment products purchased, 2023 and 2022
Average spend on entertainment items, 2023 and 2022
Retailers used for entertainment items, 2023 and 2022
Miscellaneous items purchased, 2023 and 2022
Average spend on miscellaneous items, 2023 and 2022
Retailers used for miscellaneous items, 2023 and 2022
Consumers reasons for purchasing after arriving at university by category, 2022
List of Figures
Who people are buying off to university items for, 2023 and 2022
Appealing and purchased promotions, 2023
Off to university spending for different categories, 2023 and 2022
Off to university statements, 2023
Off to university statements about buying food, 2023
Off to university statements about the cost-of-living crisis, 2023
Penetration for off to university categories, 2023 and 2022
Drivers of retailer selection, 2023
Channel usage for purchasing off to university products, 2022 and 2023
Device usage for purchasing off to university products, 2022 and 2023
Store type for browsing and purchasing off to university products, 2022 and 2023
Fulfilment options for off to university purchases made online, 2023 and 2022
Bedroom penetration overall for 2023 and 2022, and by demographic, 2023
Bathroom penetration overall for 2023 and 2022, and by demographic, 2023
Kitchen penetration overall for 2023 and 2022, and by demographic, 2023
Utility penetration overall for 2023 and 2022, and by demographic, 2023
Health & beauty penetration overall for 2023 and 2022, and by demographic, 2023
Electricals penetration overall for 2023 and 2022, and by demographic, 2023
Clothing & footwear penetration overall for 2023 and 2022, and by demographic, 2023
Accessories penetration overall for 2023 and 2022, and by demographic, 2023
Stationery penetration overall for 2023 and 2022, and by demographic, 2023
Books penetration overall for 2023 and 2022, and by demographic, 2023
Entertainment penetration overall for 2023 and 2022, and by demographic, 2023
Miscellaneous items penetration overall for 2023 and 2022, and by demographic, 2023
Planned/impulse purchases - bedroom, 2023 and 2022
Planned/impulse purchases - bathroom, 2023 and 2022
Planned/impulse purchases - kitchen, 2023 and 2022
Planned/impulse purchases - utility, 2023 and 2022
Planned/impulse purchases - health & beauty, 2023 and 2022
Planned/impulse purchases - electricals, 2023 and 2022
Planned/impulse purchases - clothing, 2023 and 2022
Planned/impulse purchases - accessories, 2023 and 2022
Planned/impulse purchases - stationery, 2023 and 2022
Planned/impulse purchases - books, 2023 and 2022
Planned/impulse purchases - entertainment, 2023 and 2022
Planned/impulse purchases - miscellaneous items , 2023 and 2022
Purchased before/after arriving at university, 2023

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