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United Kingdom (UK) Major Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Oct 04, 2022
Length 50 Pages
SKU # GBDT17503965

Description

United Kingdom (UK) Major Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Major Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration, and dishwashing. Consumer data is based on our July 2022 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.

Scope
  • Currys is the most shopped retailer for major kitchen appliances
  • Value for money is the biggest driver of brand choice when purchasing major kitchen appliances
  • Buying to replace is the most popular reason for purchasing a major kitchen appliance
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

50 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Spending
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Brand Use
Brand Drivers
Replacement Cycle
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities by Retailer, 2022
Brand Conversion Rates, by subcategory, 2022
Drivers of Brand Choice by Brand, 2022
List of Figures
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
Retailer Profile - Currys, 2022
Retailer Profile - Amazon, 2022
Retailer Profile - Argos, 2022
Retailer Profile - AO, 2022
Retailer Profile - B&Q, 2022
Drivers of Retailer Choice, 2022
Retailer Improvement Opportunities, 2022
Brands Considered & Purchased, 2022
Drivers of Brand Choice, 2022
Shopper Research Process, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Major Kitchen Appliances, 2022
Satisfaction with Online Shopping for Major Kitchen Appliances, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Reason for buying a built-in appliance, 2022
Reason for buying freestanding appliance, 2022
Reason for buying multiple appliances, 2022
Reasons that can convince you to buy multiple appliances, 2022

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