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United Kingdom (UK) Home Computer and Tablets Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published May 30, 2023
Length 47 Pages
SKU # GBDT18034467

Description

United Kingdom (UK) Home Computer and Tablets Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection


Summary

The UK: Home Category Data, The Consumer - Computer & tablets 2023 report offers a comprehensive insight into consumer attitudes in the UK computer & tablets market. The report focuses on six key subcategories: overall computers & tablets, laptops & notebooks, desktops, tablets & e-readers, smart watches & fitness bands and accessories. Consumer data is based on our 2023 UK computer & tablets survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

Currys is the most shopped retailer for laptops & notebooks and desktops

Amazon holds the highest conversion rate across the overall computer & tablets market

Price is the most important driver when selecting which retailer to purchase computer & tablet products from

Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

47 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
Brands Conversions by Subcategory, 2023
Drivers of Brand Choice, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Currys, 2023
Retailer Profile - Argos, 2023
Retailer Profile - Apple, 2022
Retailer Profile - John Lewis & Partners, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Brands Considered and Purchased, 2023
Drivers of Brand Choice, 2023
Shopper Research Process, 2023
Interaction with Staff Instore, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Shopper Views on Online Shopping for Computer and tablets, 2023
Satisfaction with Online Shopping for Computer and tablets, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Size of Shoppers' Tablet/E-reader Purchase, 2023
Usage Time per Category on a Computer/Laptop at Home, 2023

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