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United Kingdom (UK) Amazon Prime Day - Analyzing Consumer Dynamics and Spending Habits, 2023 Update

Publisher GlobalData
Published Aug 02, 2023
Length 51 Pages
SKU # GBDT18154409

Description

United Kingdom (UK) Amazon Prime Day - Analyzing Consumer Dynamics and Spending Habits, 2023 Update


Summary

The Amazon Prime Day 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

Scope
  • The number of people participating in Prime Day 2023 was higher than it was for Prime Day 2022.
  • Amazon Prime Day shoppers purchased the most from the electricals & technology product category.
  • A higher proportion bought forward buying a product in 2023 than in 2022.
Reasons to Buy
  • Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
  • Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
  • Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.

Table of Contents

51 Pages
Consumer attitudes
Penetration
Shopper profile
Financing attitudes
Barriers to purchase
Amazon Prime Day ratings and expectations
Electricals & technology
Buying dynamics
Average spend
Impulse purchasing
Clothing & accessories
Buying dynamics
Average spend
Impulse purchasing
Health & beauty
Buying dynamics
Average spend
Impulse purchasing
Entertainment & leisure
Buying dynamics
Average spend
Impulse purchasing
Homewares & furniture
Buying dynamics
Average spend
Impulse purchasing
Speciality food & drink
Buying dynamics
Average spend
Impulse purchasing
Miscellaneous
Buying dynamics
Average spend
Impulse purchasing
Methodology & contacts
List of Tables
Electricals & technology products purchased, 2023 and 2022
Clothing & accessories products purchased, 2023 and 2022
Health & beauty products purchased, 2023 and 2022
Entertainment & leisure products purchased, 2023 and 2022
Homewares & furniture products purchased, 2023 and 2022
Speciality food & drink products purchased, 2023 and 2022
Miscellaneous items purchased, 2023 and 2022
List of Figures
Amazon Prime penetration, 2023 and 2022, and by demographic, 2023
Amazon Prime penetration breakdown, 2023 and 2022, and by demographic, 2023
Amazon Prime Day shopper penetration, 2023 and 2022, and by demographic, 2023
Amazon Prime Day shopper profile, 2023
Financing wellbeing, 2023 and 2022
Prime Day total spending, 2023 and 2022
Amazon ratings across key measures, 2023 and 2022
Barriers to Prime Day purchase, 2023 and 2022
Prime Day purchase recipients, 2023 and 2022
Device usage for purchasing Prime Day products, 2023 and 2022
Fulfilment options for browsing and purchasing Prime Day products, 2023 and 2022
Impact of timing for Prime Day purchases, 2023 and 2022
Prime Day sign up behaviours, 2023 and 2022
Prime Day discount expectations, 2023
Prime Day agreement and disagreement statements, 2023 and change on 2022
Electricals & technology penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on electricals & technology, 2023 and 2022
Planned/impulse purchases - electricals & technology, 2023 and 2022
Clothing & accessories penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on clothing & accessories, 2023 and 2022
Planned/impulse purchases - clothing & accessories, 2023 and 2022
Health & beauty penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on health & beauty, 2023 and 2022
Planned/impulse purchases - health & beauty, 2023 and 2022
Entertainment & leisure penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on entertainment & leisure, 2023 and 2022
Planned/impulse purchases - entertainment & leisure, 2023 and 2022
Homewares & furniture penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on homewares & furniture, 2023 and 2022
Planned/impulse purchases - Homewares & furniture, 2023 and 2022
Speciality food & drink penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on speciality food & drink, 2023 and 2022
Planned/impulse purchases - Speciality food & drink, 2023 and 2022
Miscellaneous items penetration overall for 2023 and 2022, and by demographic, 2023
Average spend on miscellaneous items, 2023 and 2022
Planned/impulse purchases - Miscellaneous items, 2023 and 2022

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