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United Kingdom (UK) Amazon Prime Day - Analyzing Market, Trends, Consumer Attitudes and Major Players

Publisher GlobalData
Published Aug 05, 2022
Length 50 Pages
SKU # GBDT17401788

Description

United Kingdom (UK) Amazon Prime Day - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Amazon Prime Day report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

Scope
  • The number of people participating in Prime Day 2022 was higher than it was for Prime Day 2021.
  • Amazon Prime Day shoppers purchased the most, from the electricals & technology product category.
  • The majority of respondents would like earlier notice for when Prime Day is occurring.
Reasons to Buy
  • Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
  • Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
  • Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.

Table of Contents

50 Pages
Consumer attitudes
Penetration
Shopper profile
Financing attitudes
Barriers to purchase
Amazon Prime Day ratings and expectations
Electricals & technology
Buying dynamics
Average spend
Impulse purchasing
Clothing & accessories
Buying dynamics
Average spend
Impulse purchasing
Health & beauty
Buying dynamics
Average spend
Impulse purchasing
Entertainment & leisure
Buying dynamics
Average spend
Impulse purchasing
Homewares & furniture
Buying dynamics
Average spend
Impulse purchasing
Speciality food & drink
Buying dynamics
Average spend
Impulse purchasing
Miscellaneous
Buying dynamics
Average spend
Impulse purchasing
Methodology & contacts
List of Tables
Electricals & technology products purchased, 2022 and 2021
Clothing & accessories products purchased, 2022 and 2021
Health & beauty products purchased, 2022 and 2021
Entertainment & leisure products purchased, 2022 and 2021
Homewares & furniture products purchased, 2022 and 2021
Speciality food & drink products purchased, 2022 and 2021
Miscellaneous items purchased, 2022 and 2021
List of Figures
Amazon Prime penetration, 2022 and 2021, and by demographic, 2022
Amazon Prime penetration breakdown, 2022 and 2021, and by demographic, 2022
Amazon Prime Day shopper penetration, 2022 and 2021, and by demographic, 2022
Amazon Prime Day shopper profile, 2022
Financing wellbeing, 2022 and 2021
Prime Day total spending, 2022 and 2021
Amazon ratings across key measures, 2022 and 2021
Barriers to Prime Day purchase, 2022 and 2021
Prime Day purchase recipients, 2022 and 2021
Device usage for purchasing Prime Day products, 2022 and 2021
Fulfilment options for browsing and purchasing Prime Day products, 2022 and 2021
Impact of timing for Prime Day purchases, 2022 and 2021
Prime Day sign up behaviours, 2022 and 2021
Prime Day discount expectations, 2022
Prime Day agreement and disagreement statements, 2022 and change on 2021
Electricals & technology penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on electricals & technology, 2022 and 2021
Planned/impulse purchases - electricals & technology, 2022 and 2021
Clothing & accessories penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on clothing & accessories, 2022 and 2021
Planned/impulse purchases - clothing & accessories, 2022 and 2021
Health & beauty penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on health & beauty, 2022 and 2021
Planned/impulse purchases - health & beauty, 2022 and 2021
Entertainment & leisure penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on entertainment & leisure, 2022 and 2021
Planned/impulse purchases - entertainment & leisure, 2022 and 2021
Homewares & furniture penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on homewares & furniture, 2022 and 2021
Planned/impulse purchases - Homewares & furniture, 2022 and 2021
Speciality food & drink penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on speciality food & drink, 2022 and 2021
Planned/impulse purchases - Speciality food & drink, 2022 and 2021
Miscellaneous items penetration overall for 2022 and 2021, and by demographic, 2022
Average spend on miscellaneous items, 2022 and 2021
Planned/impulse purchases - Miscellaneous items, 2022 and 2021

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