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UK: Home Category Data, The Consumer - Computers & Tablets 2025

Publisher GlobalData
Published Aug 12, 2025
Length 58 Pages
SKU # GBDT20389308

Description

UK: Home Category Data, The Consumer - Computers & Tablets 2025

Summary

The UK: Home Category Data, The Consumer - Computers & Tablets report offers a comprehensive insight into consumer attitudes in the UK Computers & Tablets market. The report focuses on overall Computers & Tablets and its four sub-categories: Laptops & notebooks, Desktops, Tablets & e-readers, Smart watches & fitness bands, and Accessories. Consumer data is based on our 2025 UK Computers & Tablets survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the overall Computers & Tablets market with 79.4%, followed by Currys.
  • Laptops & Notebooks is the most purchased sub-category in the Computers & Tablets market.
  • Replacement is the most important driver influencing purchases of Computers & Tablets.
Scope
  • 33.9% of UK consumers have purchased Computers & Tablet products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for computers & tablets, followed by Currys and Argos.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

58 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Brand use
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Things Retailers Should Improve on by Retailer, 2025
Drivers of Brand Choice by Brand, 2025
Consumer Consideration for Buying Secondhand Products, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Replacement Cycle
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Currys, 2025
Retailer Profile - Argos, 2025
Retailer Profile - Apple, 2025
Retailer Profile - Samsung, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Brands Considered & Purchased, 2025
Drivers of Brand Choice: Overall, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views On Online Shopping for Computers & Tablets, 2025
Satisfaction With Online Shopping for Computers & Tablets, 2025
Views Prior to Purchase, 2025
Factors Of Importance When Purchasing Computers & Tablets, 2025
Opinions On Computers & Tablets, 2025
Tablets & e-reader sizes; use of computers at home
Secondhand Consumer Penetration, 2025
Secondhand consumer Penetration by Subcategory, 2025
Channels used for purchasing secondhand computers & tablets, 2025
Why consumers bought secondhand computers & tablets, 2025
Why consumers have not bought secondhand computers & tablets, 2025

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