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UK: Home Category Data, The Consumer - Cooking & Baking 2025

Publisher GlobalData
Published May 27, 2025
Length 54 Pages
SKU # GBDT20133200

Description

UK: Home Category Data, The Consumer - Cooking & Baking 2025

Summary

The UK: Home Category Data, The Consumer - Cooking and Baking report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on overall cooking and baking products and its five sub-categories: Pots & pans, Ovenware, Baking accessories, Baking utensils, and Bakeware. Consumer data is based on our 2025 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • ASDA holds the highest conversion rate in the overall cooking and baking market followed by Amazon
  • 70.5% of respondents cited price as the driver of choice for their cooking and baking purchases
  • 68.5% of cooking and baking consumers undertook some research before buying
Scope
  • 61.3% of UK consumers have purchased cooking and baking products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing cooking and baking products, followed by Tesco and ASDA.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

54 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Brand use
Brand drivers
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvement Opportunities by Retailer, 2025
Brand conversion by subcategory, 2025
Drivers of Brand Choice, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Replacement Cycle, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - ASDA, 2025
Retailer Profile - Sainsbury's, 2025
Retailer Profile - IKEA, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Brands Considered & Purchased From, 2025
Drivers of Brand Choice, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views on Online Shopping for Cooking and Baking, 2025
Satisfaction With Online Shopping for Cooking and Baking, 2025
Views Prior to Purchase, 2025
Factors of Importance When Purchasing Cooking and Baking, 2025
Opinions on Cooking and Baking, 2025
Opinions on Buying Cooking and Baking Items, 2025
Opinions on the Materials in Cooking and Baking Items, 2025
Cooking and Baking Activities Undertaken by Consumers, 2025
Frequency of Cooking and Baking Activities, 2025
Consumers Cooking and Baking Skills
Change in Cooking and Baking Habits, 2025

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