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UK: Home Category Data, The Consumer - Kitchen furniture 2024

Publisher GlobalData
Published May 29, 2024
Length 46 Pages
SKU # GBDT18941766

Description

UK: Home Category Data, The Consumer - Kitchen furniture 2024 Summary The UK: Home Category Data, The Consumer - Kitchen furniture 2024 report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market. The report focuses on six key subcategories: overall kitchen furniture, sinks & taps, kitchen cabinets, cupboard doors & accessories, worktops, and under counter lighting. Consumer data is based on our 2024 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers. Scope - B&Q was the most visited retailer for kitchen furniture in the past 12 months - Upgrading was the most important purchase motivation for buying kitchen furniture - Range is the most important driver when selecting kitchen furniture Reasons to Buy - Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."

Table of Contents

46 Pages
Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailers Purchased from by Subcategory (Top 5), 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - B&Q, 2024
Retailer Profile - IKEA, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Argos, 2022
Retailer Profile - Homebase, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Shopper Research Process, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Kitchen Furniture, 2024
Satisfaction with Online Shopping for Kitchen Furniture, 2024
Views Prior to Purchase, 2024
Factors of Importance, 2024
Opinions on Kitchen Furniture, 2024
Preference in Kitchen Style, 2024
Changes Preference in Kitchen, 2024
Changes in Terms of Size, 2024

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