Report cover image

UK Apparel Consumer Insights

Publisher GlobalData
Published Aug 29, 2025
Length 44 Pages
SKU # GBDT20406440

Description

UK Apparel Consumer Insights

Summary

The report includes data and analysis from GlobalData's How Britain Shops 2025 survey.

Despite a difficult economic climate, 88.6% of UK shoppers purchased apparel in the 12 months to June 2025, rising 0.5ppts on the previous year. Purchases were still led by female consumers but shifted towards an older demographic that remained more resilient amid financial pressures.

Scope
  • More over 35s shopped for apparel than younger shoppers, due to experiencing lesser impacts from economic pressures
  • Adults are more likely to cut back on buying clothing for themselves than for their children due to purchases for the latter being more essential
  • More consumers shopped from physical stores while online purchases stepped back, likely due to shoppers wanting to try items on first as they make more considered purchases
Reasons to Buy
  • Identify how economic uncertainty is influencing how and where UK consumers shop for apparel
  • Understand where the demand lies within the UK apparel market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition
  • Understand consumer sentiment surrounding the UK apparel market and what this means for apparel brands' next steps

Table of Contents

44 Pages
    • Key findings
    • Who Shops For Apparel
    • Apparel Shopper Profile
    • Categories Purchased
    • Clothing Styles Purchased
    • Items Purchased - Womenswear & Menswear
    • Items Purchased - Girlswear & Boyswear
    • Items Purchased - Women's & Men's Footwear
    • Items Purchased - Children's Footwear & Accessories
    • Purchase Frequency
    • Channel Preferences
    • Location Preferences
    • Online Fulfilment Preferences
    • Top Clothing Retailers
    • Top Footwear Retailers
    • Top Accessories Retailers
    • Purchase Drivers
    • Purchase Drivers by Demographic
    • Purchase Inspirations
    • Purchase Inspirations by Demographic
    • Fashion Preferences
    • Experiences When Shopping for Apparel
    • Sustainability and Ethics
    • Future Secondhand Apparel Purchases
    • Secondhand Categories Purchased
    • Secondhand Purchase Drivers
    • Secondhand Channel Preferences
    • Instore and Online Secondhand Retailers Used
    • Secondhand Purchase Statements

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us