UK Apparel Consumer Insights
Description
UK Apparel Consumer Insights
Summary
The report includes data and analysis from GlobalData's How Britain Shops 2025 survey.
Despite a difficult economic climate, 88.6% of UK shoppers purchased apparel in the 12 months to June 2025, rising 0.5ppts on the previous year. Purchases were still led by female consumers but shifted towards an older demographic that remained more resilient amid financial pressures.
Scope
Summary
The report includes data and analysis from GlobalData's How Britain Shops 2025 survey.
Despite a difficult economic climate, 88.6% of UK shoppers purchased apparel in the 12 months to June 2025, rising 0.5ppts on the previous year. Purchases were still led by female consumers but shifted towards an older demographic that remained more resilient amid financial pressures.
Scope
- More over 35s shopped for apparel than younger shoppers, due to experiencing lesser impacts from economic pressures
- Adults are more likely to cut back on buying clothing for themselves than for their children due to purchases for the latter being more essential
- More consumers shopped from physical stores while online purchases stepped back, likely due to shoppers wanting to try items on first as they make more considered purchases
- Identify how economic uncertainty is influencing how and where UK consumers shop for apparel
- Understand where the demand lies within the UK apparel market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition
- Understand consumer sentiment surrounding the UK apparel market and what this means for apparel brands' next steps
Table of Contents
44 Pages
- EXECUTIVE SUMMARY
- WHO SHOPS AND WHAT THEY PURCHASE
- Who Shops for Apparel
- Categories Purchased
- Clothing Styles Purchased
- Womenswear and Menswear Items Purchased
- Girlswear and Boyswear Items Purchased
- Women's and Men's Footwear Items Purchased
- ChiIdren's Footwear and Accessories Items Purchased
- HOW & WHERE PEOPLE SHOP
- Purchase Frequency
- Channel Preferences
- Location Preferences
- Online Fulfilment Preferences
- Top Clothing Retailers
- Top Footwear Retailers
- Top Accessories Retailers
- WHY PEOPLE SHOP
- Purchase Drivers
- Purchase Inspirations
- Fashion Preferences
- Experiences When Shopping for Apparel
- Sustainability and Ethics
- SECONDHAND APPAREL PURCHASES
- Secondhand Apparel Purchases
- Future Secondhand Apparel Purchases
- Secondhand Categories Purchased
- Secondhand Purchase Drivers
- Secondhand Channel Preferences
- Instore and Online Secondhand Retailers Used
- Secondhand Purchase Statements
- METHODOLOGY, DEFINITIONS AND CONTACTS
- List of Tables
- Consumers who purchased clothing, footwear and accessories, by demographic
- Womenswear items purchased
- Menswear items purchased
- Girlswear items purchased
- Boyswear items purchased
- Women’s footwear items purchased
- Men’s footwear items purchased
- Children’s footwear items purchased
- Accessories items purchased
- Channels used to purchase apparel, by demographic
- Fulfilment methods used when purchasing apparel online, by demographic
- Top clothing retailers visited and purchased from, 2024 and 2025
- Top footwear retailers visited and purchased from, 2024 and 2025
- Top accessories retailers visited and purchased from, 2024 and 2024
- What was important to shoppers when purchasing apparel in 2025, by demographic
- What inspires consumers’ apparel purchases in 2025, by demographic
- Consumers who purchased secondhand apparel in the last 12 months, by demographic
- Consumers who would consider purchasing secondhand apparel in the future, by total and demographic
- Top instore retailers secondhand apparel shoppers have purchased from
- Top online retailers secondhand apparel shoppers have purchased from
- List of Figures
- Consumers who shopped for apparel in the last 12 months, totally and by gender, age, social grade, and region
- Demographic profile of apparel shoppers, by gender, age, social grade and region
- Consumers who shopped for clothing, footwear and accessories
- Categories purchased by clothing and footwear shoppers
- Clothing styles purchased by apparel shoppers
- How frequently shoppers purchase apparel
- Channels used to purchase apparel
- Instore locations shopped at for apparel
- Fulfilment methods used when purchasing apparel online
- What is important to shoppers when purchasing apparel
- What inspires shoppers’ apparel purchases
- Agreement and disagreement with statements about fashion preferences
- Agreement and disagreement with statements about experiences when shopping for apparel
- Agreement and disagreement with statements about sustainability and ethics
- Consumers who purchased secondhand apparel in the last 12 months
- Consumers who would consider purchasing secondhand apparel in the future
- Categories purchased by secondhand apparel shoppers
- What is important to shoppers when purchasing secondhand apparel
- Channels used for secondhand apparel purchases
- Agreement and disagreement with statements about purchasing items secondhand
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