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UK Apparel Consumer Insights

Publisher GlobalData
Published Aug 29, 2025
Length 44 Pages
SKU # GBDT20406440

Description

UK Apparel Consumer Insights

Summary

The report includes data and analysis from GlobalData's How Britain Shops 2025 survey.

Despite a difficult economic climate, 88.6% of UK shoppers purchased apparel in the 12 months to June 2025, rising 0.5ppts on the previous year. Purchases were still led by female consumers but shifted towards an older demographic that remained more resilient amid financial pressures.

Scope
  • More over 35s shopped for apparel than younger shoppers, due to experiencing lesser impacts from economic pressures
  • Adults are more likely to cut back on buying clothing for themselves than for their children due to purchases for the latter being more essential
  • More consumers shopped from physical stores while online purchases stepped back, likely due to shoppers wanting to try items on first as they make more considered purchases
Reasons to Buy
  • Identify how economic uncertainty is influencing how and where UK consumers shop for apparel
  • Understand where the demand lies within the UK apparel market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition
  • Understand consumer sentiment surrounding the UK apparel market and what this means for apparel brands' next steps

Table of Contents

44 Pages
EXECUTIVE SUMMARY
WHO SHOPS AND WHAT THEY PURCHASE
Who Shops for Apparel
Categories Purchased
Clothing Styles Purchased
Womenswear and Menswear Items Purchased
Girlswear and Boyswear Items Purchased
Women's and Men's Footwear Items Purchased
ChiIdren's Footwear and Accessories Items Purchased
HOW & WHERE PEOPLE SHOP
Purchase Frequency
Channel Preferences
Location Preferences
Online Fulfilment Preferences
Top Clothing Retailers
Top Footwear Retailers
Top Accessories Retailers
WHY PEOPLE SHOP
Purchase Drivers
Purchase Inspirations
Fashion Preferences
Experiences When Shopping for Apparel
Sustainability and Ethics
SECONDHAND APPAREL PURCHASES
Secondhand Apparel Purchases
Future Secondhand Apparel Purchases
Secondhand Categories Purchased
Secondhand Purchase Drivers
Secondhand Channel Preferences
Instore and Online Secondhand Retailers Used
Secondhand Purchase Statements
METHODOLOGY, DEFINITIONS AND CONTACTS
List of Tables
Consumers who purchased clothing, footwear and accessories, by demographic
Womenswear items purchased
Menswear items purchased
Girlswear items purchased
Boyswear items purchased
Women’s footwear items purchased
Men’s footwear items purchased
Children’s footwear items purchased
Accessories items purchased
Channels used to purchase apparel, by demographic
Fulfilment methods used when purchasing apparel online, by demographic
Top clothing retailers visited and purchased from, 2024 and 2025
Top footwear retailers visited and purchased from, 2024 and 2025
Top accessories retailers visited and purchased from, 2024 and 2024
What was important to shoppers when purchasing apparel in 2025, by demographic
What inspires consumers’ apparel purchases in 2025, by demographic
Consumers who purchased secondhand apparel in the last 12 months, by demographic
Consumers who would consider purchasing secondhand apparel in the future, by total and demographic
Top instore retailers secondhand apparel shoppers have purchased from
Top online retailers secondhand apparel shoppers have purchased from
List of Figures
Consumers who shopped for apparel in the last 12 months, totally and by gender, age, social grade, and region
Demographic profile of apparel shoppers, by gender, age, social grade and region
Consumers who shopped for clothing, footwear and accessories
Categories purchased by clothing and footwear shoppers
Clothing styles purchased by apparel shoppers
How frequently shoppers purchase apparel
Channels used to purchase apparel
Instore locations shopped at for apparel
Fulfilment methods used when purchasing apparel online
What is important to shoppers when purchasing apparel
What inspires shoppers’ apparel purchases
Agreement and disagreement with statements about fashion preferences
Agreement and disagreement with statements about experiences when shopping for apparel
Agreement and disagreement with statements about sustainability and ethics
Consumers who purchased secondhand apparel in the last 12 months
Consumers who would consider purchasing secondhand apparel in the future
Categories purchased by secondhand apparel shoppers
What is important to shoppers when purchasing secondhand apparel
Channels used for secondhand apparel purchases
Agreement and disagreement with statements about purchasing items secondhand

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