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TrendSights Analysis 2025: Redefined Households

Publisher GlobalData
Published Sep 08, 2025
Length 27 Pages
SKU # GBDT20659226

Description

TrendSights Analysis 2025: Redefined Households

Summary

Redefined Households is under the Demographics mega-trend. It explores consumer behavior through different lifestages and its impact on buying choices.

Households are being reshaped by growing health, hygiene, and wellness priorities, time pressures, and shifting lifestyles. Consumers now demand products that deliver visible protection, convenience, and support for overall wellbeing.

Scope
  • Economic strains, social shifts, and changing household structures are reshaping consumer behavior within homes.
  • Household size directly influences how people consume goods.
  • Demographic trends-falling fertility, an aging population-and cultural changes like later marriage and evolving gender roles are altering how consumers use and engage with household products.
Reasons to Buy
  • Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
  • Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
  • Understand how new concepts and ideas fit into-or challenge-current consumer trends.
  • Gain insight and inspiration for innovation programs and new product development.

Table of Contents

27 Pages
    • Redefined Households overview
    • Redefined Households: trend drivers and inhibitors
    • Redefined Households: relevance in food
    • Redefined Households: relevance in beverages
    • Redefined Households: relevance in personal care and consumer health
    • Redefined Households: relevance in household care, baby care and pet care
    • Redefined Households: relevance in packaging
    • Redefined Households: relevance in retail and foodservice
    • Redefined Households: child-free lifestyles
    • Redefined Households: rise of house sharing
    • Redefined Households: regional overview
    • Redefined Households: generational overview
    • Redefined Households: looking ahead
    • References
    • Quarterly Consumer Surveys in 2021-2024 -Coverage and Sample Size

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