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Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Publisher GlobalData
Published Feb 15, 2023
Length 112 Pages
SKU # GBDT17836557

Description

Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Thailand Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Thai market.

The number of live births in Thailand declined by 28.8% during 2016-22, reaching 521,900 in 2022. This resulted in a baby population of 1.7 million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Thailand grew by 3.2% in 2022, while consumer price inflation stood at 6.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 2.5% during 2016-22. However, in volume terms, sales declined in 2022, with the sector falling at a negative CAGR of 3.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone, and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. In the same year, Nestlé was the market leader in the baby milks and cereals & dry meals category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 50% of overall value sales. GlobalData estimates that the number of live births will decrease over the forecast period in Thailand. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, falling at a negative CAGR of 1.3%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby food increased from THB22.4 billion ($633.5 million) in 2016 to THB26 billion ($822.5 million) in 2022, at a compound annual growth rate (CAGR) of 2.5%.
  • In volume terms, the sector declined from 40.97 million kg in 2016 to 32.47 million kg in 2022, decreasing at a negative CAGR of 3.8%.
  • Value sales of baby milks grew from THB20.8 billion ($589 million) in 2016 to THB24.2 billion ($765.6 million) in 2022, registering a CAGR of 2.5% during this period.
  • Baby cereals & dry meals volumes decreased from 2.8 million kg in 2016 to 2.08 million kg in 2022, dropping at a negative CAGR of 4.8%.
  • Value sales of the baby wet meals & other category rose from THB581 million ($16.5 million) in 2016 to THB721 million ($22.8 million) in 2022, at a CAGR of 3.7%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

112 Pages
    • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Thailand Compared with Other Leading Countries* in Asia-Pacific
    • PCC and PCE of Thailand Compared with Global and Asia-Pacific Markets
    • Births - Live Birth Rates
    • Births - Birth Rates by Region
    • The Consumer: Survey Insights
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Breastfeeding Trends - Duration
    • Regulations
    • Thailand Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Baby Milks
    • Baby Cereals & Dry Meals
    • Baby Wet Meals & Other
    • Imports
    • Exports
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Future Trends
    • Definitions - Category
    • Definitions - Terminology
    • The Baby Population: A fall of 18.9% is expected during 2022-28
    • Sector Value: In 2022, the market’s value sales amounted to $822.5 million, of which baby milks accounted for $765.6 million
    • Sector Value: In constant price terms, sales increased by 6.3% during 2016-22
    • Sector Volume: Baby food consumption amounted to 32.47 million kg in 2022
    • Per Capita Expenditure: Expenditure per baby aged 0-36 months stood at $497.3 in 2022
    • Per Capita Expenditure: Spending in real terms rose by 43.4% during 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years stood at 19.6kg in 2022
    • Baby Milks: In 2022, growing-up milk was the largest segment in the baby milks space, accounting for 47.8% of value sales
    • Value Forecasts: During 2022-28, the market’s overall value is set to increase by 21.4%
    • Value Forecasts: Value sales in constant terms are set to total THB27.1 billion ($882.6 million) in 2028
    • Volume Forecasts: Baby food consumption will total 30.05 million kg in 2028
    • Per Capita Forecasts: Expenditure is forecast to reach $744.3 per baby in 2028
    • Per Capita Forecasts: In constant terms, per capita expenditure is anticipated to reach THB20,220.9 ($657.6) in 2028
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 22.4kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: A total of 225 SKUs were recorded by GlobalData, with the baby cereals & dry meals category making up the largest proportion
  • Methodology

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