Success Case Study: Søstrene Grene

Success Case Study: Søstrene Grene

Summary

Success Case Study: Søstrene Grene provides a deep dive analysis of the factors driving the retailer's success in the home sector

Key Highlights

• In 1973, Søstrene Grene opened its first store in Denmark, offering stylish yet affordable home goods with a unique brand narrative centered around the fictional Grene sisters.
• Søstrene Grene’s maze-like store design promotes a cozy atmosphere and encourages consumers to view its full product range when in store.
• Providing a strong store experience coupled with a robust digital strategy and creatively designed products are necessary to outperform in the European retail market.

• Søstrene Grene was established in Denmark and currently has over 300 stores worldwide
• Søstrene Grene’s store experience and digital strategy have enabled its success in Europe
• Søstrene Grene’s hygge store experience, weekly product updates, and competitive pricing have made it attractive for European homeowners and renters

• Gain an understanding of Søstrene Grene's successful strategy to identify opportunities and threats in the European home sector