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Success Case Study: Søstrene Grene

Publisher GlobalData
Published Mar 27, 2025
Length 9 Pages
SKU # GBDT20081180

Description

Success Case Study: Søstrene Grene

Summary

Success Case Study: Søstrene Grene provides a deep dive analysis of the factors driving the retailer's success in the home sector

Key Highlights
  • In 1973, Søstrene Grene opened its first store in Denmark, offering stylish yet affordable home goods with a unique brand narrative centered around the fictional Grene sisters.
  • Søstrene Grene’s maze-like store design promotes a cozy atmosphere and encourages consumers to view its full product range when in store.
  • Providing a strong store experience coupled with a robust digital strategy and creatively designed products are necessary to outperform in the European retail market.
Scope
  • Søstrene Grene was established in Denmark and currently has over 300 stores worldwide
  • Søstrene Grene’s store experience and digital strategy have enabled its success in Europe
  • Søstrene Grene’s hygge store experience, weekly product updates, and competitive pricing have made it attractive for European homeowners and renters
Reasons to Buy
  • Gain an understanding of Søstrene Grene's successful strategy to identify opportunities and threats in the European home sector

Table of Contents

9 Pages
Executive Summary
What: Søstrene Grene’s story begins with its Danish origins
Why: Søstrene Grene builds engagement and maintains its strong online presence
Why: Søstrene Grene maintains sustainability initiatives alongside unique product range
Take-outs: Strong in-store experience and online presence are necessary for success
Take-outs:Sustainability and innovation are critical for long term growth
List of Figures
Q4 2024, European consumers: How important are new experiences associated with product purchases?
Q4 2024, European consumers : In light of the rising cost of living, how are you coping with rising prices in general?
Q4 2024, European consumers: How important are sustainable or ethical features in a product?
Q4 2024, European consumers: How influential is enjoyment or uniqueness in a product for your purchase of household goods?

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