Strategic Intelligence: Gaming Sector Scorecard Q1 2025 Update
Summary
Due to several factors, US tariffs will have a mixed impact on gaming companies. Tariffs increase the cost of importing gaming hardware and components from countries like China, Japan, and Vietnam. This leads to higher production costs and retail prices for consoles and accessories, potentially reducing consumer demand. Companies like Nintendo and Razer have paused preorders and sales in the US due to anticipated cost hikes.
The latest US tariffs primarily target hardware, but gaming software companies will experience ripple effects. These companies depend on hardware for game development and testing, so higher import costs for computers, servers, and other equipment will raise operational expenses. As hardware prices increase, consumer spending on software may decline, potentially reducing sales. Additionally, cloud gaming services could face higher costs for data center services, affecting their pricing models.
Scope
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