Strategic Intelligence: Ecommerce Sector Scorecard Q1 2025 Update
Summary
Ecommerce companies globally are reeling from the announcement of the Trump administration’s tariffs, with supply chain disruption a major concern. US companies will be particularly hard hit by the staggering tariffs against key suppliers such as China (currently set at 145%), with some companies such as Walmart going so far as to request a reduction in pricing from overseas vendors to offset the burden of the tariffs. Companies that will fare best will be those with flexible supply chains. However, there are still likely to be indirect effects from Trump’s tariffs. This includes changes in consumer spending, which will impact sectors from online travel and online food delivery to online payments.
In addition to tariffs, ecommerce companies across multiple segments must grapple with increasingly stringent regulation. Google lost its antitrust lawsuit against the Department of Justice in April 2025, its second loss within a year, and a similar case against Meta is ongoing. Should these cases result in the breakup of these behemoths, M&A activity within the ecommerce industry may fall, and the sector will witness a shift in power dynamics.
Scope
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