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South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Publisher GlobalData
Published Nov 01, 2023
Length 138 Pages
SKU # GBDT18346906

Description

South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South African market.

The number of live births in South Africa increased by 16.7% during 2016-22, reaching 1.1 million in 2022. This resulted in a baby population of 3.2 million in 2022. Similarly, both the crude birth rate and total fertility rates, have increased. The GDP of South Africa grew by 2.3% in 2022, while consumer price inflation stood at 7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.7% during 2016-22. Likewise, in volume terms, sales increased in 2022, with the sector increasing at a CAGR of 1%. Baby milks remained by far the largest category in value terms with over 65% of the baby food sector, followed by wet meals & other. Nestlé, Tiger Brands, and Groupe Lactalis were the top three companies in 2022. In the same year, Nestlé was the market leader in the baby milks category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 65% of overall value sales. GlobalData estimates that the number of live births will increase over the forecast period in South Africa. Similarly, the market for baby food in the country is expected to increase in volume terms during 2022-28, at a CAGR of 5%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks increased from ZAR3.4 billion ($232.6 million) in 2016 to ZAR4.4 billion ($271 million) in 2022, registering a CAGR of 4.4% during this period.
  • Baby cereals & dry meals volumes rose from 5.68 million kg in 2016 to 5.84 million kg in 2022, at a CAGR of 0.5%.
  • Value sales of the baby wet meals & other category grew from ZAR926.3 million ($63 million) in 2016 to ZAR1.3 billion ($81.3 million) in 2022, at a CAGR of 6.2%.
  • During 2016-22, the PCC of baby finger food grew by 10.8%.
  • During 2016-22, the PCE of baby drinks in current price terms fell by 53.8%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

138 Pages
  • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of South Africa Compared with Other Leading Countries in MEA
    • PCC and PCE of South Africa Compared with Global and MEA Markets
    • Births - Live Birth Rates
    • Births - Live Births by Region
    • The Consumer: Survey Insights
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends
    • Regulations
    • South Africa Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Baby Milks
    • Market Size Analysis - Category: Baby Cereals & Dry Meals
    • Baby Cereals & Dry Meals: Segmentation
    • Baby Cereals & Dry Meals: Per Capita Trends
    • Baby Cereals & Dry Meals: Segmentation
    • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Market Size Analysis - Category: Baby Wet Meals & Other
    • Baby Wet Meals & Other: Category Trends
    • Baby Wet Meals & Other: Per Capita Trends
    • Baby Wet Meals & Other: Segmentation
    • Baby Wet Meals & Other: Manufacturers & Brands
    • Market Size Analysis - Category: Baby Finger Food
    • Baby Finger Food: Per Capita Trends
    • Baby Finger Food: Segmentation
    • Baby Finger Food: Manufacturers & Brands
    • Market Size Analysis - Category: Baby Drinks
    • Baby Drinks: Per Capita Trends
    • Baby Drinks: Segmentation
    • Baby Drinks: Manufacturers & Brands
    • Imports
    • Exports
    • Production
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Future Trends
    • Definitions - Category
    • Definitions - Terminology
    • Baby Population: Growth of 21.1% is expected during 2022-28
    • Sector Value: In 2022, the market's value sales amounted to $403.3 million
    • Sector Value: In constant price terms, sales decreased by 0.4% during 2016-22
    • Sector Volume: Baby food consumption amounted to 40.28 million kg in 2022
    • PCE: Expenditure per baby aged 0-36 months stood at $125.2 in 2022
    • PCE: Spending in real terms fell by 1.2% during 2016-22
    • PCC: Intake per baby aged 0-3 years stood at 12.5kg in 2022
    • Baby Milks: First-stage milk accounted for 39% of value sales in 2022
    • Value Forecasts: During 2022-28, the market's overall value is set to increase by 48.6%
    • Value Forecasts: Value sales are set to total ZAR8.4 billion ($451.3 million) in 2028
    • Volume Forecasts: Baby food consumption will total 53.88 million kg in 2028
    • Per Capita Forecasts: PCE is forecast to reach $153.6 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to reach ZAR2,148.7 ($115.6) in 2028
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 13.8kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: GlobalData recorded 202 SKUs, the majority of which were baby milks
  • Methodology

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