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Science-Based Fabric Restoration - Foresights

Publisher GlobalData
Published Oct 20, 2023
Length 15 Pages
SKU # GBDT18393401

Description

Science-Based Fabric Restoration - Foresights


Summary

This report investigates a new science-based laundry formulation advancement that restores fabric quality

A patent-pending laundry formulation has shed light on opportunities for product development pertaining to garment life extension, multi-benefit laundry solutions, and science-based solutions.

Scope
  • Brands can harness science to launch household cleaning and other consumer goods which provide a wider range of benefits/functionalities compared with products on the market, or combine benefits that are traditionally delivered in single-function products.
  • Premium products are still in demand, despite the cost-of-living crisis, as many can provide value-for-money in the long term. Brands should strive to communicate product benefits and value-for-money clearly with an impactful and targeted marketing strategy across key channels.
  • Sustainability can be a key selling point. Brands should explore how to instill sustainability into practices, which can help widen the customer base to include a significant proportion of sustainability-conscious consumers.
Reasons to Buy
  • Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

15 Pages
1. What?
2. Why?
3. Take-o uts
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