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Retail Occasions Series: UK Fireworks 2024

Publisher GlobalData
Published Jan 17, 2025
Length 17 Pages
SKU # GBDT19649362

Description

Retail Occasions Series: UK Fireworks 2024

Summary

The Fireworks 2024 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

Key Highlights
  • Value for money and quality were the key drivers for retailer selection when purchasing fireworks in 2024, while product sustainability became a more important driver.
  • The proportion of consumers purchasing fireworks this year was up in 2024.
  • Bonfire Night and Christmas were the most popular occasions for fireworks in 2024.
Reasons to Buy
  • Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
  • Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Find out which occasions are the most popular for consumers buying fireworks.

Table of Contents

17 Pages
Buying dynamics
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Products purchased: fireworks, 2023 & 2024
Retailers used: fireworks, 2023 & 2024
Planned/impulse firework purchases by firework type, 2023 & 2024
List of Figures
Fireworks shopper penetration, overall and by demographic, 2024 and overall for 2023 & 2022
Fireworks shopper profile by demographic, 2024
Which occasion consumers purchase fireworks for, 2024 and ppt change on 2023
Drivers of retailer selection, 2024 and ppt change on 2023
Consumers using each channel for purchasing fireworks, 2024 & 2023
Consumers using each store type for purchasing fireworks, 2024 & 2023
Consumers using each device for purchasing fireworks, 2024 & 2023
Fulfilment options for firework purchases made online, 2024 & 2023
Average spend on fireworks, 2024 and change on 2023
Percentage of people buying fireworks, overall and by demographic, 2024 and overall for 2023 & 2022
Planned/impulse overall firework purchases, 2024 and 2023

Pricing

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