Retail Occasions Series: All Year Gifting Cards & Gift Wrap 2025

Retail Occasions Series: All Year Gifting Cards & Gift Wrap 2025

Summary

The All Year Gifting Cards & Gift Wrap 2025 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

Consumers spent more on greeting cards over the last 12 months than they did in 2024. As the cost-of-living crisis eased, shoppers’ disposable income improved, allowing them to splurge on their loved ones. Consumers also felt financially better off, easing the burden of greeting card buying for shoppers

Key Highlights

  • More consumers are buying greeting cards for all year gifting occasions in 2025
  • Card Factory retains its lead as the go-to retailer for cards & gift wrap
  • Over three quarters of consumers like to purchase greeting cards that are unique and different
Scope
  • The UK All Year Gifting - Cards & Gift Wrap report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round cards & gift wrap market in the UK.
Reasons to Buy
  • Understand which occasions consumers are buying gifts for this year, compared to previous years.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Discover which retailers rank the highest among shoppers for cards & gift wrap


The Key Findings
Trend insight - in store
Trend insight - online
Consumer Attitudes
Buying dynamics
Financial wellbeing
Gift spending
Financial spending
Occasions bought for
Research
Prioritising spend
Perceptions
Retailer promotions
Retailer ratings - Grocers
Retailer ratings - Non-food retailers
All year gifting statements
Social media
Cards & gift wrap
Buying dynamics
Attitudes towards cards & gift wrap
Recipients
Planned/impulse purchases
Occasions bought for
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Frequency
Personalisation
Methodology, Definitions & Contacts
List of Tables
Retailer ratings across key measures - grocers, 2025
Retailer ratings across key measures - non-food retailers, 2025
Retailers used - cards (overall), 2024 & 2025
Retailers used - gift wrap (overall), 2024 & 2025
Cards & Gift wrap (all occasions) recipient, 2024 & 2025
Retailers used - cards & gift wrap (all occasions), 2024 & 2025
List of Figures
All year gifting shopper penetration, by demographic & region, 2025, & 2024 penetration
Financial wellbeing compared to last year, 2024 & 2025
All year gifting spending compared to last year, 2024 & 2025
How consumers financed all year gifting spending, 2024 & 2025
What occasions shoppers purchased for, 2025 & change on 2024
When shopping for gifts, what activities have you undertaken online over the past year, 2024 & 2025
Which occasions did consumers prioritise spend on and cut back on, 2025
Which occasions consumers believe they should give cards and gifts for, 2025
Which retailer did the best job of promoting all year gifting, 2025
Agreement & disagreement with statements about all year gifting, 2025
Which social media sites do you use, 2025
Did you purchase an item as a gift that you saw on social media, 2025
Cards (overall) penetration, by demographic, 2025, & 2024 penetration
Physical card (from a shop) penetration, by demographic, 2025, & 2024 penetration
Physical card (bought online) penetration, by demographic, 2025, & 2024 penetration
Electronic card penetration, by demographic, 2025, & 2024 penetration
Gift wrap (overall) penetration, by demographic, 2025, & 2024 penetration
Gift wrap penetration, by demographic, 2025, & 2024 penetration
Gift bags penetration, by demographic, 2025, & 2024 penetration
Gift wrapping accessories penetration, by demographic, 2025, & 2024 penetration
Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - Buying a card online is less personal, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I am worried about the environmental impact of giving cards, (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2025, 2024 & 2023 overall
Agreement statements - I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2025, 2024 & 2023 overall
Card & gift wrap recipients - all occasions, 2024 & 2025
Cards & gift wrap planned/impulse purchases, 2024 & 2025
Retailers used - cards & gift wrap (all occasions), 2024 & 2025
What's driving retailer selection - cards & gift wrap, 2025
Consumers using each channel for purchasing cards & wrap, 2024 & 2025
Consumers using each store type for purchasing cards & wrap, 2024 & 2025
Consumers using each device for cards & wrap purchases, 2024 & 2025
Fulfilment options for card & gift wrap purchases made online, 2024 & 2025
Frequency of purchase, 2024 & 2025
Personalisation - overall cards & wrap, 2024 & 2025

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings