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Retail Country Snapshot: Germany

Publisher GlobalData
Published May 31, 2025
Length 29 Pages
SKU # GBDT20349505

Description

Retail Country Snapshot: Germany

Summary

This report offers an overview of the retail market in Germany, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

The German retail market is expected to rise from EUR 711.3bn in 2024 to EUR 785.7 bn in 2029. After food & grocery, which holds 45% share of the total German retail market at EUR 353.4 bn, boosted by persistently high food inflation and the sector’s essential nature, the Home market takes the next largest share with 17.4% of the total German retail market. Despite a decline in inflation levels from 5.9% in 2023 to 2.4% in 2024, 50.3% of German consumers stated they were extremely concerned about the impact of inflation on their household budgets during Q4 2024.

Scope
  • The German retail market has a projected CAGR of 2.0% between 2024 and 2029. Factors such as tariffs on exports to the US and geopolitical tensions in Europe will exert pressure on the country's economy.
  • Rising health consciousness and concern for personal well being will fuel Germany’s health & beauty sector which is forecast to be the fastest growing category between 2024 and 2029, showcasing a CAGR of 4.7% to reach EUR 85.2bn by 2029.
  • As a significant proportion of German consumers like to support the local community, domestic retailers offering local goods hold a larger share of the German retail market than international retailers.
Reasons to Buy
  • Gain an overview of the German retail market sizes and growths to 2029
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the German retail market
  • Understand who the main competitors are in the German retail market with market share figures

Table of Contents

29 Pages
Executive Summary
Country Overview
Retail Market to 2029
Consumer Insights
Competitive Landscape
Methodology & Contacts
List of Tables
Top 5 Germany Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)
List of Figures
Real GDP per capita (EUR) and annual growth (%)
Population (millions) and annual growth (%)
Germany Retail Market Value, 2019-2029 (EUR bn) with Annual Growth (%)
Channel share of total retail in the Germany Retail Market (%) 2019, 2024e & 2029f
Germany Online Retail Market (EUR bn) 2019-2029 and Online Penetration (%)
Sector Sales (EUR bn) within the Germany Retail Market 2019, 2024e & 2029(f)
German consumers’ level of concern about the impact of inflation on their household budgets
How German consumers are coping with rising prices in general
Percentage of German consumers that class the below features as essential when making general purchases
How German consumers are changing their shopping habits across retail sectors due to the rising cost of living
German consumer sentiment on online shopping and ethical purchasing

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