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Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jan 04, 2023
Length 19 Pages
SKU # GBDT17692025

Description

Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.

Renner’s multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.

Scope
  • Renner’s mass market, customer-centric proposition ensures high shopper penetration
  • The ability to adapt to consumers’ preferences allows Renner to maintain the leading position in Brazil’s apparel market
  • Renner’s financial support for customers will aid the retailer’s future growth
Reasons to Buy
  • Gain a comprehensive knowledge on Renner business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in Brazil

Table of Contents

19 Pages
Executive Summary
Renner Retail Shopper Profile
Brazil clothing & footwear shopper profile
Where Brazilian consumers buy clothing & footwear
Retailers used for other categories
Renner Overview
Snapshot of proposition
Key performance indicators
Global retail sales
Sales And Market Shares
Apparel market
Renner’s market share
Top 10 retailers’ market share
Renner’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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