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Quiznos - Failure Case Study

Publisher GlobalData
Published Aug 26, 2022
Length 17 Pages
SKU # GBDT17548984

Description

Quiznos - Failure Case Study

Summary

Quiznos misjudged a number of key business strategy decisions and failed to compete with major competitor Subway.

Quiznos saw a dramatic rise and fall in outlet growth since its opening, becoming one of the top three sandwich chains in the USA, declaring bankruptcy, and eventually ending up with a little as 176 outlets in 2021.

Scope
  • Quiznos failed to compete with Subway on price. Corporate mismanaged its franchisees leading to a negative public image, buoyed by dubious marketing.
  • Quiznos’s high quality stance failed to stand out from new artisan sandwich brands.
  • Many foodservice brands are vulnerable to economic decline as well as experiencing various scandals but are more likely to survive if they have a strong brand identity.
  • Quiznos historically has failed to respond to changes in the market but its current rebranding hopes to find success in the post-pandemic consumer landscape.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

17 Pages
What?
Why?
Take-Outs
Appendix

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