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Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Dec 30, 2022
Length 22 Pages
SKU # GBDT17692026

Description

Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Publix held a market share of 2.6% in the US food & grocery market in 2021.

According to GlobalData’s global consumer survey Q3 2021, ~18.1% of US consumers prefer to purchase food & groceries from Publix.

A large chunk of its core customers are millennials, who prefer easy & convenient shopping who account to 42.4% of its total consumer base.

Scope
  • Publix’s superior customer service makes it one of the most preferred food and grocery retailers across demographics
  • Publix’s growing popularity among American consumers can be attributed to its easy accessibility and constant improvement of customer experience
  • Publix’s newly developed mobile app and attractive membership and loyalty programs make the retailer appealing to first-time shoppers
Reasons to Buy
  • Gain a comprehensive knowledge on Publix business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in the United States

Table of Contents

22 Pages
Executive Summary
Retailer’s Shopper profile
Food & Grocery shopper profile
Where US consumers purchase food & grocery
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Food & Grocery market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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