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Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jun 10, 2022
Length 20 Pages
SKU # GBDT17379549

Description

Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Primark’s value price positioning and wide product range makes it the most shopped at retailer in the UK
  • Primark’s reliance on its vast store estate means it suffered more than most during the pandemic
  • A lack of transactional website means Primark will not benefit from the prevailing online demand post-pandemic
Reasons to Buy
  • Gain a comprehensive knowledge on Primark's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in the UK

Table of Contents

20 Pages
Executive Summary
Primark Retail Shopper Profile
UK clothing & footwear shopper profile
Where UK consumers purchase clothing & footwear products
Retailers used for other categories
Primark Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
Primark’s market share
Top 10 retailers’ market share
Primark’s share of shoppers
Top 10 retailers’ market positioning map
Contacts
How Do Licenses Work?
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