
Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Description
Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
Summary
Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Primark’s value price positioning and wide product range makes it the most shopped at retailer in the UK
- Primark’s reliance on its vast store estate means it suffered more than most during the pandemic
- A lack of transactional website means Primark will not benefit from the prevailing online demand post-pandemic
- Gain a comprehensive knowledge on Primark's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the UK
Table of Contents
20 Pages
- Executive Summary
- Primark Retail Shopper Profile
- UK clothing & footwear shopper profile
- Where UK consumers purchase clothing & footwear products
- Retailers used for other categories
- Primark Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Primark’s market share
- Top 10 retailers’ market share
- Primark’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Pricing
Currency Rates
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