Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid
Summary
Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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