Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid
Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.
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