Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a duo pot, and considers how the format could cross over into other categories.
Packaging Seize+Adapt Concept - Wider Opportunities for a Stackable Duo Pot uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK, Finland, France, Germany, Spain, Sweden, and the US by Dr. Pawpaw for its two-in-one lip sugar scrub and original balm, and to consider how it could potentially inspire cross-category innovation.
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