Report cover image

Otto GmbH & Co KG - Strategic SWOT Analysis Review

Publisher GlobalData
Published Aug 28, 2025
Length 35 Pages
SKU # GBDT20381427

Description

Otto GmbH & Co KG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope
  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A brief summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.
Highlights

Otto GmbH & Co KG (Otto) is a multi-channel retailer that offers fashion and lifestyle products. The company offers home delivery services, logistics services, financial services and retail services. It also offers smart services related to receivables management and provides multi-channel retailing concepts for buying and selling its own and third-party products. Otto merchandises products through catalogs, retail shops, websites, and television. Its major brands include About You, OTTO, Bonprix, Crate and Barrel, Witt, Baur, Frankonia, Freemans Grattan, Limango, Manufactum, Hermes, SupplyX, EOS and Heine. The company has presence across Europe, the Americas, and Asia-Pacific. Otto is headquartered in Hamburg, Germany.

Otto GmbH & Co KG Key Recent Developments

Aug 13,2025: Otto Launches AI Recap, the First Scribe Tool that is Built for the Whole Picture of Veterinary Care
Apr 30,2025: Mahbobeh Sabetnia appointed as new member of Otto Group’s Executive Board, Technology & Retail
Nov 06,2024: Dr. Nadja Grabenströer Appointed CEO of SupplyX
Sep 30,2024: Andrea Becker joins the Management Board of the online platform OTTO, assuming responsibility for finance, human resources and customer service

Reasons to Buy
  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note:Some sections may be missing if data is unavailable for the company.

Table of Contents

35 Pages
Section 1 - About the Company
Otto GmbH & Co KG - Key Facts
Otto GmbH & Co KG - Key Employees
Otto GmbH & Co KG - Key Employee Biographies
Otto GmbH & Co KG - Major Products and Services
Otto GmbH & Co KG - History
Otto GmbH & Co KG - Company Statement
Otto GmbH & Co KG - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Affiliate
Section 2 – Company Analysis
Company Overview
Otto GmbH & Co KG - Business Description
Business Segment: Brand Concepts
Overview
Performance
Business Segment: Financial Services
Overview
Performance
Business Segment: Non-reportable segments and other activities
Performance
Business Segment: Platforms
Overview
Performance
Key Stats
Business Segment: Retailers
Overview
Performance
Business Segment: Services
Overview
Performance
Geographical Segment: Germany
Performance
Geographical Segment: Other Regions
Performance
Geographical Segment: Rest of Europe
Performance
Geographical Segment: USA
Performance
Otto GmbH & Co KG - Corporate Strategy
Otto GmbH & Co KG - SWOT Analysis
SWOT Analysis - Overview
Otto GmbH & Co KG - Strengths
Otto GmbH & Co KG - Weaknesses
Otto GmbH & Co KG - Opportunities
Otto GmbH & Co KG - Threats
Otto GmbH & Co KG - Key Competitors
Otto GmbH & Co KG, Recent Deals Summary
Section 3 – Company’s Recent Developments
Aug 13, 2025: Otto Launches AI Recap, the First Scribe Tool that is Built for the Whole Picture of Veterinary Care
Apr 30, 2025: Mahbobeh Sabetnia appointed as new member of Otto Group’s Executive Board, Technology & Retail
Nov 06, 2024: Dr. Nadja Grabenströer Appointed CEO of SupplyX
Sep 30, 2024: Andrea Becker joins the Management Board of the online platform OTTO, assuming responsibility for finance, human resources and customer service
Sep 30, 2024: David Heckel succeeds Peter Carstens as Vice President of Group Tax
Aug 01, 2024: Achim Güllmann becomes new CFO of the BAUR Group
Section 4 – Appendix
Methodology
About GlobalData
Contact Us
Disclaimer
List of Tables
Otto GmbH & Co KG, Key Facts
Otto GmbH & Co KG, Key Employees
Otto GmbH & Co KG, Key Employee Biographies
Otto GmbH & Co KG, Major Products and Services
Otto GmbH & Co KG, History
Otto GmbH & Co KG, Subsidiaries
Otto GmbH & Co KG, Affiliate
Otto GmbH & Co KG, Key Competitors
Otto GmbH & Co KG, Recent Deals Summary

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us