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Oral Hygiene Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging and Forecast to 2027

Publisher GlobalData
Published Mar 03, 2023
Length 166 Pages
SKU # GBDT17954868

Description

Oral Hygiene Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging and Forecast to 2027


Summary

The report provides an overview of current oral hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global oral hygiene sector was valued at $44.7 billion in 2022 and is forecast to record a CAGR of 3.8% during 2022–27, to reach $53.8 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.3%, followed by the Americas with 33.9%. In 2022, toothpaste was the largest category, accounting for 51.8% of overall global value sales, followed by toothbrushes & replacement heads (25.1%). Among all the categories, toothpaste is set to record the fastest CAGR at 3.9%, during 2022–27. The oral hygiene sector in the Middle East and Africa is forecast to record the fastest value CAGR at 7.6%, over the forecast period. The top five companies in the global oral hygiene sector together accounted for a value share of 69.2% in 2022. The sector was led by Colgate-Palmolive Company, which held a share of 27.1%, followed by Procter & Gamble, and GlaxoSmithKline with 18.7% and 10.5% shares, respectively. The other leading companies, Unilever, and Johnson & Johnson Services, accounted for value shares of 7.3% and 5.7%, respectively, in 2022.

Key Highlights

Consumers today have become extremely selective when purchasing products in the sector, owing to health considerations. New products in the Oral Hygiene sector are being launched with a plethora of health claims such as natural, vegan, plant-based, no artificial colors, no genetic modification, and no preservatives. The clean labeling trend, which places emphasis on the transparency of oral hygiene products with reference to the ingredients used, is growing in the Oral Hygiene sector. This is becoming increasingly common in new product launches, with labels claiming the use of natural, wholesome, and simple ingredients that are easy to recognize, in order to appeal to consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global oral hygiene sector. It includes an analysis on the following -
  • Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides overviews across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector sizes, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
  • Change in consumption: Details shifts in the consumption of oral hygiene over 2017–27 at global and regional levels.
  • High-potential countries: Provides risk–reward analysis of the top four high-potential countries in each region, based on market assessment, economic development, governance indicators,
  • sociodemographic factors, and technological infrastructure.
  • Country and regional analysis: Provides deep-dive analysis of 10 high-potential countries, covering value growth during 2022–27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
  • Competitive landscape: Provides an overview of leading brands at a global and regional level, besides analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the global oral hygiene sector in 2022. It covers “dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, health & beauty stores, direct sellers, parapharmacies/drugstores, chemists/pharmacies, hypermarkets & supermarkets, and other retailers.
  • Packaging analysis: The report provides percentage shares (in 2022) and growth analysis (during 2022–27) for various pack materials, pack types, closures, and primary outer types based on volume sales in the oral hygiene sector.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

166 Pages
  • Executive Summary
    • Current Scenario and Future Outlook
    • Global Overview
    • Asia-Pacific Overview
    • Middle East and Africa Overview
    • Americas Overview
    • Western Europe Overview
    • Eastern Europe Overview
    • Oral Hygiene: Global Challenges
    • Change in Consumption Levels (value terms) in the Overall Health & Beauty Industry, 2022-27
    • Reasons for Shift in Consumption Patterns
    • Change in Consumption Levels: Asia-Pacific, 2017-27
    • Change in Consumption Levels: Middle East and Africa, 2017-27
    • Change in Consumption Levels: The Americas, 2017-27
    • Change in Consumption Levels: Western Europe, 2017-27
    • Change in Consumption Levels: Eastern Europe, 2017-27
    • Identifying High-Potential Countries by Region
    • Brazil
    • Chile
    • UK
    • Switzerland
    • Czech Republic
    • Turkiye
    • Vietnam
    • Malaysia
    • China
    • UAE
    • Leading Oral Hygiene Sector Companies by Value - Global
    • Company and Brand Share Analysis - Global
    • Company and Brand Share Analysis - Asia-Pacific
    • Company and Brand Share Analysis - Middle East and Africa
    • Company and Brand Share Analysis - Americas
    • Company and Brand Share Analysis - Western Europe
    • Company and Brand Share Analysis - Eastern Europe
    • Key Brands - Toothpaste
    • Key Brands - Toothbrushes & Replacement Heads
    • Key Brands - Mouthwash
    • Key Brands - Dental Floss
    • Key Brands - Denture Care
    • Key Brands - Breath Fresheners (Non-Confectionery)
    • Private Label’s Share In Oral Hygiene Sector - by Region
    • Private Label’s Share In Oral Hygiene Sector - by Category
    • Key Distribution Channels - Overview
    • Growth Analysis - by Pack Material and Pack Type
    • Growth Analysis - by Closure Type and Primary Outer Type
    • Global Patent Filings
    • Global Job Analytics
    • Global Deals
    • Global market sales - value ($ million)
    • Global market sales - volume (million units)
    • Global oral hygiene - sales, by region - value ($ million)
    • Global oral hygiene - sales, by region - volume (million units)
    • Global - oral hygiene distribution ($ million) in 2017 vs. 2022
    • The Americas - oral hygiene distribution ($ million) in 2017 vs. 2022
    • Asia-Pacific - oral hygiene distribution ($ million) in 2017 vs. 2022
    • Eastern Europe -oral hygiene distribution ($ million) in 2017 vs. 2022
    • Middle East and Africa - oral hygiene distribution ($ million) in 2017 vs. 2022
    • Western Europe - oral hygiene distribution ($ million) in 2017 vs. 2022
    • Global value share, toothpaste (2022, $ million)
    • Global value share, toothbrushes & replacement heads (2022, $ million)
    • Global value share, mouthwash (2022, $ million)
    • Global value share, dental floss (2022, $ million)
    • Global value share, breath fresheners (non-confectionery) (2022, $ million)
    • Global value share, denture care (2022, $ million)
    • Global - brands vs. private label value (2022, $ million)
    • The Americas - brands vs. private label value (2022, $ million)
    • Asia Pacific - brands vs. private label value (2022, $ million)
    • Western Europe - brands vs. private label value (2022, $ million)
    • Eastern Europe - brands vs. private label value (2022, $ million)
    • Middle East and Africa - brands vs. private label value (2022, $ million)
    • Pack materials in 2022 vs. 2027 (million units)
    • Pack types in 2022 vs. 2027 (million units)
    • Closure types in 2022 vs. 2027 (million units)
    • Primary outer types in 2022 vs. 2027 (million units)
    • Country List Analyzed to Identify High-Potential Countries
    • Definitions - Category
    • Definitions - Channel
    • GlobalData's Eight Mega-Trends
    • The Eight Mega-Trends can be Broken Down into 43 Trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Digitalization
    • Definitions - Trends: Easy & Affordable
    • Definitions - Trends: Demographics
  • Methodology
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