
Opportunities in the Middle East and Africa Household Products Industry
Description
Opportunities in the Middle East and Africa Household Products Industry
Summary
The Middle East and Africa household products industry was valued at $22.8 billion in 2022 and is forecast to record a compound annual growth rate (CAGR) of 11%, to reach $38.3 billion in 2027. In volume terms, the region is expected post a CAGR of 1.5% during 2022-27 (forecast period). Textile washing products was the largest category in the Middle East and African household products industry in 2022, generating sales of $9.8 billion and a 42.9% share of the overall industry. Tissue & hygiene was the second leading category accounting for a 27.8% value share. Based on the relative performance of countries on multiple metrics, Saudi Arabia, Qatar, Oman, and Egypt were shortlisted as high-potential countries, primarily due to their large household products industry sizes, projected high value growth rates, and rising per capita value levels. Among these high-potential countries, Egypt amassed the largest market share of the household products industry in 2022, in both value and volume terms. Likewise, Egypt is also anticipated to record the fastest CAGR in value terms during the forecast period.
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Scope
- This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following -
- Market environment: Includes industry size, market size, and growth analysis by category.
- High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
- Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private label in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
- Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
- Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
143 Pages
- Report Scope
- Executive Summary
- Market Size Analysis – Middle East and Africa Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Middle East and Africa Market Growth Analysis by Country
- Middle East and Africa Market Growth Analysis by Categories
- Methodology – Identifying High-Potential Countries
- Top Four High-Potential Countries in Middle East and Africa
- Overview of High-Potential Countries in Middle East and Africa
- Growth Contribution Analysis by Country
- Value Share Analysis of Household Products Categories
- Change in Value Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Saudi Arabia
- Overview of the Qatari Household Products Industry
- Key Trends in the Qatari Household Products Industry
- Overview of the Egyptian Household Products Industry
- Key Trends in the Egyptian Household Products Industry
- Overview of the Omani Household Products Industry
- Key Trends in the Omani Household Products Industry
- About Success Stories
- Case Study: JIK Bleach
- Case Study: Sunlight Summer Sensations 2-in-1 Auto Washing Liquid Detergent
- Case Study: Raid Multi-Insect Killer Odorless
- Leading Companies' Shares in the Middle East and Africa Household Products Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Middle East and Africa Household Products Industry
- Leading Brands in the Middle East and Africa Household Products Industry
- Private label Penetration in the Middle East and Africa Household Products Industry
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Growth Analysis – by Pack Material and Pack Type
- Growth Analysis – by Closure Type and Primary Outer Type
- Key Challenges in the Middle East and Africa Household Products Industry
- Future Outlook of the Middle East and African Household Products Industry
- Middle East and Africa Patent Filings
- Middle East and Africa Patent Filings
- Global Patent Filings
- Middle East and Africa Job Analytics by Company
- Middle East and Africa Job Analytics by Theme
- Global Deals
- Global household products sales, by region – value ($ million)
- Global household products sales, by region – volume (million units)
- Growth analysis, by country – value ($ million)
- Growth analysis, by country – volume (million units)
- Industry growth analysis, by country – air fresheners ($ million)
- Industry growth analysis, by country – bleach ($ million)
- Industry growth analysis, by country – dishwashing products ($ million)
- Industry growth analysis, by country – general purpose cleaners ($ million)
- Industry growth analysis, by country – insecticides ($ million)
- Industry growth analysis, by country – polishes ($ million)
- Industry growth analysis, by country – scouring products ($ million)
- Industry growth analysis, by country – textile washing products ($ million)
- Industry growth analysis, by country – tissue & hygiene ($ million)
- Industry growth analysis, by country – toilet care ($ million)
- Industry growth analysis, by country – air fresheners (million units)
- Industry growth analysis, by country – bleach (million units)
- Industry growth analysis, by country – dishwashing products (million units)
- Industry growth analysis, by country – general purpose cleaners (million units)
- Industry growth analysis, by country – insecticides (million units)
- Industry growth analysis, by country – polishes (million units)
- Industry growth analysis, by country – scouring products (million units)
- Industry growth analysis, by country – textile washing products (million units)
- Industry growth analysis, by country – tissue & hygiene (million units)
- Industry growth analysis, by country – toilet care (million units)
- Global – brands vs. private labels value (2022, $ million)
- Middle East and Africa – brands vs. private labels value (2022, $ million)
- Middle East and Africa – brands vs. private labels value, by country (2022, $ million)
- Middle East and Africa value share, air fresheners (2022, $ million)
- Middle East and Africa value share, bleach (2022, $ million)
- Middle East and Africa value share, dishwashing products (2022, $ million)
- Middle East and Africa value share, general purpose cleaners (2022, $ million)
- Middle East and Africa value share, insecticides (2022, $ million)
- Middle East and Africa value share, polishes (2022, $ million)
- Middle East and Africa value share, scouring products (2022, $ million)
- Middle East and Africa value share, textile washing products (2022, $ million)
- Middle East and Africa value share, tissue & hygiene (2022, $ million)
- Middle East and Africa value share, toilet care (2022, $ million)
- Leading distribution channels in the Middle East and Africa region ($ million)
- Volume growth by pack material (million units)
- Volume growth by pack type (million units)
- Volume growth by closure type (million units)
- Volume growth by primary outer type (million units)
- The 108 countries analyzed to identify the high-potential countries in different regions are listed below:
- Definitions – Industry & Categories
- Definitions – Channel
- GlobalData's eight mega-trends
- The Eight Mega-Trends can be Broken Down into 43 Trends
- Definitions – Trends: Health & Wellness
- Definitions – Trends: Sensory & Indulgence
- Definitions – Trends: Comfort & Uncertainty
- Definitions – Trends: Sustainability & Ethics
- Definitions – Trends: Individualism & Expression
- Definitions – Trends: Digitalization
- Definitions – Trends: Easy & Affordable
- Definitions – Trends: Demographics
Pricing
Currency Rates
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