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Opportunities in the Middle East and Africa Consumer Health Industry 2024

Publisher GlobalData
Published Nov 18, 2024
Length 93 Pages
SKU # GBDT19649368

Description

Opportunities in the Middle East and Africa Consumer Health Industry 2024

Summary

The Middle East and African consumer health industry recorded value sales of $11.2 billion in 2023. The consumer health market in the region is expected to generate a CAGR of 0.8% during 2023-28, to reach $11.7 billion in 2028. In volume terms, it was the fifth-largest market in 2023, with 5.9 million kg (protein powders and protein bars) and 2.5 million liters (protein ready-to-drink (RTD)). The region recorded the least per capita expenditure ($11.2) globally. The consumer health industry in the Middle East and Africa in 2023 was fragmented, with the top five companies accounting for a 17.3% collective value share, led by Haleon with 7.6%.

Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Middle East and Africa region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights
  • In 2023, the consumer health industry in the Middle East and Africa achieved a total value of $11.2 billion. The market was highly fragmented, with the top five companies-Haleon, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser-collectively holding a 17.3% value share. Chemists and pharmacies emerged as the dominant distribution channel across the region. In Saudi Arabia, consumers demonstrated a strong preference for ethically sourced and natural ingredients, as well as personalized, multifunctional products.
Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and African consumer health industry, analyzing data from 19 countries in the region. It includes an analysis of the following -
  • Market Environment: Includes industry size, market size, and growth analysis by sector.
  • High-Potential Countries Analysis: Indicates changing share of value consumption of various consumer health products by sector across high-potential countries in the Middle East and Africa. It also provides risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and African region. It also provides a better understanding of how certain manufacturers achieved success in the sector.
  • Competitive Environment: Provides an overview of leading companies in the Middle East and Africa, as well as analyzing the growth of private labels in the region.
  • Distribution Analysis: Provides analysis of the leading distribution channels in the Middle East and African consumer health industry in 2023. It covers nine distribution channels: chemists/pharmacies, parapharmacies/drugstores, e-retailers, direct sellers, hypermarkets & supermarkets, convenience stores, cash & carries & warehouse clubs, and other specialist retailers.
  • Challenges and Outlook: Provides the challenges and outlook pertaining to the Middle East and African consumer health industry.
  • Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.​
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

93 Pages
  • Executive Summary
    • Market Size Analysis - Middle East and Africa Compared with Other Regions
    • Value and Volume Growth Analysis by Region
    • Middle East and Africa Market Growth Analysis by Country
    • Middle East and Africa Market Growth Analysis by Sector
    • Methodology - Identifying High-Potential Countries
    • Top Four High-Potential Countries in the Middle East and Africa
    • Overview of High-Potential Countries in the Middle East and Africa
    • Growth Contribution Analysis by Country
    • Value Share Analysis of Consumer Health Sectors
    • Change in Consumption Levels by Country and Sector
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
    • Israel
    • Morocco
    • Saudi Arabia
    • UAE
    • About Success Stories
    • Case Study: New Country Healthcare - NOW Sports Organic Pea Protein
    • Case Study: Johnson & Johnson - Neutrogena Spot Controlling+ Daily Serum
    • Leading Companies’ Shares in the Middle East and African Consumer Health Industry
    • Brand Share Analysis of Top Five Companies
    • Leading Companies in the Middle East and African Consumer Health Industry
    • Leading Brands in the Middle East and African Consumer Health Industry
    • Private Label Penetration in the Middle East and African Consumer Health Industry
    • Leading Distribution Channels by Country
    • Leading Distribution Channels by Sector
    • Key Challenges in the Middle East and African Consumer Health Industry
    • Outlook of the Middle East and African Consumer Health Industry
    • Middle East and Africa Patent Filings
    • Global Patent Filings
    • Middle East and Africa Job Analytics by Company
    • Middle East and Africa Job Analytics by Theme
    • Global Deals
    • Global consumer health products sales, by region - value ($ million)
    • Global consumer health products sales, by region - volume (million kg)
    • Global consumer health products sales, by region - volume (million liters)
    • Growth analysis, by country - value ($ million)
    • Growth analysis by country - volume (million kg)
    • Growth analysis by country - volume (million liters)
    • Sector growth analysis by country - OTC healthcare ($ million)
    • Sector growth analysis, by country - sports and active nutrition ($ million)
    • Sector growth analysis, by country - vitamins and dietary supplements ($ million)
    • Sector growth analysis by country - sports and active nutrition (million kg)
    • Sector growth analysis by country - sports and active nutrition (million liters)
    • Global - brands vs. private label value (2023, $ million)
    • Middle East and Africa - brands vs. private label value (2023, $ million)
    • Middle East and Africa - brands vs. private label value, by country (2023, $ million)
    • Middle East and Africa value share, OTC healthcare (2023, $ million)
    • Middle East and Africa value share, sports and active nutrition (2023, $ million)
    • Middle East and Africa value share, vitamins and dietary supplements (2023, $ million)
    • Leading distribution channels in the Middle East and Africa region ($ million)
    • Definitions - Sector and Categories
    • Definitions - Channel
    • GlobalData’s Eight Mega-Trends
    • The Eight Mega-Trends can be Broken Down into 43 Trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Digitalization
    • Definitions - Trends: Easy & Affordable
    • Definitions - Trends: Demographics

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