Opportunities in the Global Personal Hygiene Sector 2025
Summary
Rising awareness of the importance of personal hygiene among consumers is stimulating growth of the global personal hygiene sector. Moreover, rapid urbanization and improving purchasing power are benefiting sales. As a result, value sales of the global personal hygiene sector are anticipated to grow from $73.6 billion in 2024 to $86.6 billion in 2029 at a compound annual growth rate (CAGR) of 3.3%. In 2024, soap was the largest category by value, accounting for a share of 34.4%, followed by anti-perspirants & deodorants with 33.8%. The Americas was the leading market for personal hygiene in 2024, with a value share of 44.5%. Increasing health concerns among consumers pushed the demand for personal hygiene products in the Americas region.
Provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Key Highlights
With growing concerns around synthetic ingredients in personal hygiene products among consumers, there has been a notable demand for natural and plant-based ingredients in personal hygiene products. As a result, manufacturers are formulating personal hygiene products using naturally sourced and safe ingredients. The persoanal hygiene sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global personal hygiene sector, analyzing data from 108 countries. It includes analysis on the following -
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