
Opportunities in the Global Feminine Hygiene Sector 2024
Description
Opportunities in the Global Feminine Hygiene Sector 2024
Summary
The global feminine hygiene sector was valued at $37.5 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.5% during 2023-28 (forecast period), reaching $46.6 billion in 2028. In volume terms, the sector is forecast to grow from 12.7 billion units in 2023 to 14 billion units in 2028. In 2023, sanitary pads was the largest category in both value and volume terms, with shares of 63.5% and 74.1%, respectively. Asia-Pacific represented the largest region with a value share of 52.8% in the same year, followed by the Americas with 25.1% share. The feminine hygiene sector in the Americas is set to record the fastest value CAGR at 4.9% over the forecast period.
Provides an overview of current feminine hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Sanitary pads was the largest category in the year, accounting for a 63.5% share of overall global value sales, followed by pantiliners & shields with a 12.3% share. Among all the categories, sanitary pads and internal cleansers & sprays are set to record the fastest value CAGRs, at 4.6% each, during 2023-28. The feminine hygiene sector in the Americas is set to record the fastest value CAGR, at 4.9%, over the forecast period.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following -
- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
- Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including feminine hygiene products, over 2018-28 at global and regional levels.
- High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis, covering the future outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, parapharmacies/drugstores, convenience stores, chemists/pharmacies, health & beauty stores, department stores, cash & carries and warehouse clubs, “dollar stores”, variety stores and general merchandise retailers, direct sellers, and other retail channels.
- Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of feminine hygiene products.
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
157 Pages
- Report Scope
- Executive Summary
- Global Overview
- Americas Overview
- Asia-Pacific Overview
- Eastern Europe Overview
- Middle East and Africa Overview
- Western Europe Overview
- Feminine Hygiene: Global Challenges
- Change in Value share in the Overall Cosmetics and Toiletries Industry, 2023-28
- Reasons for Shift in Consumption Patterns
- Change in Consumption Levels: Americas, 2018-28
- Change in Consumption Levels: Asia-Pacific, 2018-28
- Change in Consumption Levels: Eastern Europe, 2018-28
- Change in Consumption Levels: Middle East and Africa, 2018-28
- Change in Consumption Levels: Western Europe, 2018-28
- Methodology - Identifying High-Potential Countries
- Identifying High-Potential Countries by Region
- Vietnam
- South Korea
- Hong Kong (China SAR)
- Canada
- Brazil
- United Kingdom
- Italy
- Romania
- Poland
- South Africa
- Leading Feminine Hygiene Companies by Value - Global
- Company and Brand Share Analysis - Global
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Middle East and Africa
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Western Europe
- Company and Brand Share Analysis - Eastern Europe
- Key Brands - Internal Cleansers & Sprays
- Key Brands - Pantiliners & Shields
- Key Brands - Sanitary Pads
- Key Brands - Tampons
- Key Brands - Women's Disposable Razors & Blades
- Private Labels' Share in Feminine Hygiene Sector - by Region
- Private Labels' Share in Feminine Hygiene Sector - by Category
- Leading Distribution Channels by Sector
- Growth Analysis - by Pack Material and Pack Type
- Growth Analysis - by Closure Type and Primary Outer Type
- Global Patent Filings
- Global Job Analytics by Company
- Global Job Analytics by Theme
- Global Deals
- Global market sales - value ($ million)
- Global market sales - volume (million units)
- Global feminine hygiene - sales, by region - value ($ million)
- Global feminine hygiene - sales, by region - volume (million units)
- Global - feminine hygiene distribution ($ million) in 2018 vs. 2023
- The Americas - feminine hygiene distribution ($ million) in 2018 vs. 2023
- Asia-Pacific - feminine hygiene distribution ($ million) in 2018 vs. 2023
- Eastern Europe - feminine hygiene distribution ($ million) in 2018 vs. 2023
- Middle East and Africa - feminine hygiene distribution ($ million) in 2018 vs. 2023
- Western Europe - feminine hygiene distribution ($ million) in 2018 vs. 2023
- Global value share, internal cleansers & sprays (2023, $ million)
- Global value share, pantiliners & shields (2023, $ million)
- Global value share, sanitary pads (2023, $ million)
- Global value share, tampons (2023, $ million)
- Global value share, women's disposable razors & blades (2023, $ million)
- Global - brands vs. private labels value (2023, $ million)
- The Americas - brands vs. private labels value (2023, $ million)
- Asia-Pacific - brands vs. private labels value (2023, $ million)
- Western Europe - brands vs. private labels value (2023, $ million)
- Eastern Europe - brands vs. private labels value (2023, $ million)
- Middle East and Africa - brands vs. private labels value (2023, $ million)
- Pack materials in 2023 vs. 2028 (million units)
- Pack types in 2023 vs. 2028 (million units)
- Closure types in 2023 vs. 2028 (million units)
- Primary outer types in 2023 vs. 2028 (million units)
- Definitions - Category
- Definitions - Channel (1/2)
- GlobalData's Eight Mega-Trends
- The Eight Mega-Trends can be Broken Down into 43 Trends
- Definitions - Trends: Health & Wellness
- Definitions - Trends: Sensory & Indulgence
- Definitions - Trends: Comfort & Uncertainty
- Definitions - Trends: Sustainability & Ethics
- Definitions - Trends: Individualism & Expression
- Definitions - Trends: Digitalization
- Definitions - Trends: Easy & Affordable
- Definitions - Trends: Demographics
Pricing
Currency Rates
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