Opportunities in the Eastern European Household Products Industry 2024
Description
Opportunities in the Eastern European Household Products Industry 2024
Summary
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the region.
The Eastern European household products industry was valued at $13.4 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 0.4%, to reach $13.7 billion in 2028. Tissue & hygiene was the largest category in the Eastern European household products industry in 2023, generating sales of $4.9 billion and a 36.8% share of the overall industry. The top five companies in the Eastern European household products industry together accounted for a value share of 37.4% in 2023. Hypermarkets & supermarkets was the leading distribution channel in the Eastern European household products industry in 2023, with a value share of 57.4%, followed by convenience stores with a 24.7% share.
Key Highlights
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -
Summary
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the region.
The Eastern European household products industry was valued at $13.4 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 0.4%, to reach $13.7 billion in 2028. Tissue & hygiene was the largest category in the Eastern European household products industry in 2023, generating sales of $4.9 billion and a 36.8% share of the overall industry. The top five companies in the Eastern European household products industry together accounted for a value share of 37.4% in 2023. Hypermarkets & supermarkets was the leading distribution channel in the Eastern European household products industry in 2023, with a value share of 57.4%, followed by convenience stores with a 24.7% share.
Key Highlights
- Consumers in Eastern Europe are seeking household products that offer good value due to economic uncertainties.
- Consumers in Eastern Europe are increasingly seeking household products that are free from chemicals, owing to perceived health risks associated with synthetic ingredients.
- Consumers in Eastern Europe are looking for eco-friendly products.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -
- Market environment: Includes industry size, market size, and growth analysis by category.
- High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in Eastern Europe. It also provides risk-reward analysis of four countries across Eastern Europe based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in Eastern Europe. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
- Competitive environment: Provides an overview of leading companies in Eastern Europe, besides analyzing the growth of private label in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European household products industry in 2023. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
- Packaging analysis*: The report provides percentage share (2023) and growth analysis (during 2018-23) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European household products industry.
- Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
140 Pages
- Executive Summary
- Market Size Analysis – Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern Europe Market Growth Analysis by Country
- Eastern Europe Market Growth Analysis by Categories
- Methodology – Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country
- Value Share Analysis of Household Products Categories
- Change in Value Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Hungary
- Poland
- Romania
- Slovakia
- About Success Stories
- Case Study: Gold Cytrus Lemon Dishwashing Liquid
- Case Study: Savex Premium Liquid Laundry Detergent
- Case Study: Frosch Universal Cleaner Neutral
- Leading Companies' Shares in the Eastern European Household Products Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Household Products Industry
- Leading Brands in the Eastern European Household Products Industry
- Private Label Penetration in the Eastern European Household Products Industry
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Growth Analysis – by Pack Material and Pack Type
- Growth Analysis – by Closure Type and Primary Outer Type
- Key Challenges in the Eastern European Household Products Industry
- Future Outlook of the Eastern European Household Products Sector
- Europe Patent Filings
- Global Patent Filings
- Europe Job Analytics by Company
- Europe Job Analytics by Theme
- Global Deals
- Global household products sales, by region – value ($ million)
- Global household products sales, by region – volume (million units)
- Growth analysis, by country – value ($ million)
- Growth analysis, by country – volume (million units)
- Industry growth analysis, by country – air fresheners ($ million)
- Industry growth analysis, by country – bleach ($ million)
- Industry growth analysis, by country – dishwashing products ($ million)
- Industry growth analysis, by country – general purpose cleaners ($ million)
- Industry growth analysis, by country – insecticides ($ million)
- Industry growth analysis, by country – personal insect repellent ($ million)
- Industry growth analysis, by country – polishes ($ million)
- Industry growth analysis, by country – scouring products ($ million)
- Industry growth analysis, by country – textile washing products ($ million)
- Industry growth analysis, by country – tissue & hygiene ($ million)
- Industry growth analysis, by country – toilet care ($ million)
- Industry growth analysis, by country – air fresheners (million units)
- Industry growth analysis, by country – bleach (million units)
- Industry growth analysis, by country – dishwashing products (million units)
- Industry growth analysis, by country – general purpose cleaners (million units)
- Industry growth analysis, by country – insecticides (million units)
- Industry growth analysis, by country – personal insect repellent (million units)
- Industry growth analysis, by country – polishes (million units)
- Industry growth analysis, by country – scouring products (million units)
- Industry growth analysis, by country – textile washing products (million units)
- Industry growth analysis, by country – tissue & hygiene (million units)
- Industry growth analysis, by country – toilet care (million units)
- Global – brands vs. private labels value (2023, $ million)
- Eastern Europe – brands vs. private labels value (2023, $ million)
- Eastern Europe – brands vs. private labels value, by country (2023, $ million)
- Eastern Europe value share, air fresheners (2023, $ million)
- Eastern Europe value share, bleach (2023, $ million)
- Eastern Europe value share, dishwashing products (2023, $ million)
- Eastern Europe value share, general purpose cleaners (2023, $ million)
- Eastern Europe value share, insecticides (2023, $ million)
- Eastern Europe value share, personal insect repellent (2023, $ million)
- Eastern Europe value share, polishes (2023, $ million)
- Eastern Europe value share, scouring products (2023, $ million)
- Eastern Europe value share, textile washing products (2023, $ million)
- Eastern Europe value share, tissue & hygiene (2023, $ million)
- Eastern Europe value share, toilet care (2023, $ million)
- Leading distribution channels in Eastern Europe ($ million)
- Volume growth by pack material (million units)
- Volume growth by pack type (million units)
- Volume growth by closure type (million units)
- Volume growth by primary outer type (million units)
- Definitions – Industry & Categories
- Definitions – Channel
- GlobalData's eight mega-trends
- The Eight Mega-Trends can be Broken Down into 43 Trends
- Definitions – Trends: Health & Wellness
- Definitions – Trends: Sensory & Indulgence
- Definitions – Trends: Comfort & Uncertainty
- Definitions – Trends: Sustainability & Ethics
- Definitions – Trends: Individualism & Expression
- Definitions – Trends: Digitalization
- Definitions – Trends: Easy & Affordable
- Definitions – Trends: Demographics
Pricing
Currency Rates
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