Off to university in the UK - 2019

Off to university in the UK - 2019

Summary

The GlobalData Retail Off to University 2019 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope

  • Understanding consumer values regarding sustainability is paramount for retailers as social awareness and transparency regarding sustainability within retail has led to the rise of recycling.
  • Shoppers are becoming increasingly uncertain of what to purchase for university. As a result, retailers are in prime position to provide guidance and direction to generate sales and increase off to uni spend.
  • With a 7.9% rise in non-EU university applicants from 2018, and a 1.1% decline in UK applicants, there is an ever increasing opportunity for retailers to target shoppers who are likely to have a limited experience of shopping in the UK.
Reasons to buy
  • Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain off to university categories.


THE KEY FINDINGS
The Key Findings
Student shopping goes sustainable as social consciousness is on the rise
Non-EU applicants give retailers new target market
Digital learning prompts major category shift
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Who off to university items were bought for
Promotions and offers
Off to university spending
Off to university statements
Net agreement by shopper type
Off to university statements about buying food
OFF TO UNIVERSITY
Key findings
Retailer selection
Channel usage
Channel usage conversion rates
Device usage
Store type
Fulfilment
Buying dynamics
Purchase timing
METHODOLOGY
Technical details: consumer survey work
List of Tables
Off to university statements: net agreement by shopper type, 2019
Channel usage for browsing and purchasing off to university products: conversion rates, 2019
Bedroom products purchased, 2019 and 2018
Average spend on bedroom items, 2019 and 2018
Retailers used for bedroom items, 2019 and 2018
Bathroom products purchased, 2019 and 2018
Average spend on bathroom items, 2019 and 2018
Retailers used for bathroom items, 2019 and 2018
Kitchen products purchased, 2019 and 2018
Average spend on kitchen items, 2019 and 2018
Retailers used for kitchen items, 2019 and 2018
Utility products purchased, 2019 and 2018
Average spend on utility items, 2019 and 2018
Retailers used for utility items, 2019 and 2018
Health & beauty products purchased, 2019 and 2018
Average spend on health & beauty items, 2019 and 2018
Retailers used for health & beauty items, 2019 and 2018
Electricals products purchased, 2019 and 2018
Average spend on electricals items, 2019 and 2018
Retailers used for electricals items, 2019 and 2018
Clothing & footwear products purchased, 2019 and 2018
Average spend on clothing & footwear items, 2019 and 2018
Retailers used for clothing & footwear items, 2019 and 2018
Accessories products purchased, 2019 and 2018
Average spend on accessories items, 2019 and 2018
Retailers used for accessories items, 2019 and 2018
General stationery products purchased, 2019 and 2018
Average spend on general stationery items, 2019 and 2018
Retailers used for general stationery items, 2019 and 2018
Books purchased, 2019 and 2018
Average spend on books, 2019 and 2018
Retailers used for books, 2019 and 2018
Entertainment products purchased, 2019 and 2018
Average spend on entertainment items, 2019 and 2018
Retailers used for entertainment items, 2019 and 2018
Miscellaneous items purchased, 2019 and 2018
Average spend on miscellaneous items, 2019 and 2018
Retailers used for miscellaneous items, 2019 and 2018
Consumers reasons for purchasing after arriving at university by category, 2019
List of Figures
Who people are buying off to university items for, 2019 and 2018
Appealing and purchased promotions, 2019
Off to university spending for different categories, 2019 and 2018
Off to university statements, 2019
Off to university statements about buying food, 2019
Drivers of retailer selection: important and most important factors, 2019
Channel usage for browsing and purchasing off to university products, 2019
Device usage for browsing and purchasing off to university products, 2019
Store type for browsing and purchasing off to university products, 2019
Fulfilment options for off to university purchases made online, 2019 and 2018
Bedroom penetration overall for 2019 and 2018, and by demographic, 2019
Bathroom penetration overall for 2019 and 2018, and by demographic, 2019
Kitchen penetration overall for 2019 and 2018, and by demographic, 2019
Utility penetration overall for 2019 and 2018, and by demographic, 2019
Health & beauty penetration overall for 2019 and 2018, and by demographic, 2019
Electricals penetration overall for 2019 and 2018, and by demographic, 2019
Clothing & footwear penetration overall for 2019 and 2018, and by demographic, 2019
Accessories penetration overall for 2019 and 2018, and by demographic, 2019
General stationery penetration overall for 2019 and 2018, and by demographic, 2019
Books penetration overall for 2019 and 2018, and by demographic, 2019
Entertainment penetration overall for 2019 and 2018, and by demographic, 2019
Miscellaneous items penetration overall for 2019 and 2018, and by demographic, 2019
Planned/impulse purchases - bedroom, 2019 and 2018
Planned/impulse purchases - bathroom, 2019 and 2018
Planned/impulse purchases - kitchen, 2019 and 2018
Planned/impulse purchases - utility, 2019 and 2018
Planned/impulse purchases - health & beauty, 2019 and 2018
Planned/impulse purchases - electricals, 2019 and 2018
Planned/impulse purchases - clothing, 2019 and 2018
Planned/impulse purchases - accessories, 2019 and 2018
Planned/impulse purchases - stationery, 2019 and 2018
Planned/impulse purchases - books, 2019 and 2018
Planned/impulse purchases - entertainment, 2019 and 2018
Planned/impulse purchases - miscellaneous items , 2019 and 2018
Purchased before/after arriving at university, 2019

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