Off to university in the UK - 2019
Summary
The GlobalData Retail Off to University 2019 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.
Scope
- Understanding consumer values regarding sustainability is paramount for retailers as social awareness and transparency regarding sustainability within retail has led to the rise of recycling.
- Shoppers are becoming increasingly uncertain of what to purchase for university. As a result, retailers are in prime position to provide guidance and direction to generate sales and increase off to uni spend.
- With a 7.9% rise in non-EU university applicants from 2018, and a 1.1% decline in UK applicants, there is an ever increasing opportunity for retailers to target shoppers who are likely to have a limited experience of shopping in the UK.
Reasons to buy- Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain off to university categories.
- THE KEY FINDINGS
- The Key Findings
- Student shopping goes sustainable as social consciousness is on the rise
- Non-EU applicants give retailers new target market
- Digital learning prompts major category shift
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Key findings
- Who off to university items were bought for
- Promotions and offers
- Off to university spending
- Off to university statements
- Net agreement by shopper type
- Off to university statements about buying food
- OFF TO UNIVERSITY
- Key findings
- Retailer selection
- Channel usage
- Channel usage conversion rates
- Device usage
- Store type
- Fulfilment
- Buying dynamics
- Purchase timing
- METHODOLOGY
- Technical details: consumer survey work
- List of Tables
- Off to university statements: net agreement by shopper type, 2019
- Channel usage for browsing and purchasing off to university products: conversion rates, 2019
- Bedroom products purchased, 2019 and 2018
- Average spend on bedroom items, 2019 and 2018
- Retailers used for bedroom items, 2019 and 2018
- Bathroom products purchased, 2019 and 2018
- Average spend on bathroom items, 2019 and 2018
- Retailers used for bathroom items, 2019 and 2018
- Kitchen products purchased, 2019 and 2018
- Average spend on kitchen items, 2019 and 2018
- Retailers used for kitchen items, 2019 and 2018
- Utility products purchased, 2019 and 2018
- Average spend on utility items, 2019 and 2018
- Retailers used for utility items, 2019 and 2018
- Health & beauty products purchased, 2019 and 2018
- Average spend on health & beauty items, 2019 and 2018
- Retailers used for health & beauty items, 2019 and 2018
- Electricals products purchased, 2019 and 2018
- Average spend on electricals items, 2019 and 2018
- Retailers used for electricals items, 2019 and 2018
- Clothing & footwear products purchased, 2019 and 2018
- Average spend on clothing & footwear items, 2019 and 2018
- Retailers used for clothing & footwear items, 2019 and 2018
- Accessories products purchased, 2019 and 2018
- Average spend on accessories items, 2019 and 2018
- Retailers used for accessories items, 2019 and 2018
- General stationery products purchased, 2019 and 2018
- Average spend on general stationery items, 2019 and 2018
- Retailers used for general stationery items, 2019 and 2018
- Books purchased, 2019 and 2018
- Average spend on books, 2019 and 2018
- Retailers used for books, 2019 and 2018
- Entertainment products purchased, 2019 and 2018
- Average spend on entertainment items, 2019 and 2018
- Retailers used for entertainment items, 2019 and 2018
- Miscellaneous items purchased, 2019 and 2018
- Average spend on miscellaneous items, 2019 and 2018
- Retailers used for miscellaneous items, 2019 and 2018
- Consumers reasons for purchasing after arriving at university by category, 2019
- List of Figures
- Who people are buying off to university items for, 2019 and 2018
- Appealing and purchased promotions, 2019
- Off to university spending for different categories, 2019 and 2018
- Off to university statements, 2019
- Off to university statements about buying food, 2019
- Drivers of retailer selection: important and most important factors, 2019
- Channel usage for browsing and purchasing off to university products, 2019
- Device usage for browsing and purchasing off to university products, 2019
- Store type for browsing and purchasing off to university products, 2019
- Fulfilment options for off to university purchases made online, 2019 and 2018
- Bedroom penetration overall for 2019 and 2018, and by demographic, 2019
- Bathroom penetration overall for 2019 and 2018, and by demographic, 2019
- Kitchen penetration overall for 2019 and 2018, and by demographic, 2019
- Utility penetration overall for 2019 and 2018, and by demographic, 2019
- Health & beauty penetration overall for 2019 and 2018, and by demographic, 2019
- Electricals penetration overall for 2019 and 2018, and by demographic, 2019
- Clothing & footwear penetration overall for 2019 and 2018, and by demographic, 2019
- Accessories penetration overall for 2019 and 2018, and by demographic, 2019
- General stationery penetration overall for 2019 and 2018, and by demographic, 2019
- Books penetration overall for 2019 and 2018, and by demographic, 2019
- Entertainment penetration overall for 2019 and 2018, and by demographic, 2019
- Miscellaneous items penetration overall for 2019 and 2018, and by demographic, 2019
- Planned/impulse purchases - bedroom, 2019 and 2018
- Planned/impulse purchases - bathroom, 2019 and 2018
- Planned/impulse purchases - kitchen, 2019 and 2018
- Planned/impulse purchases - utility, 2019 and 2018
- Planned/impulse purchases - health & beauty, 2019 and 2018
- Planned/impulse purchases - electricals, 2019 and 2018
- Planned/impulse purchases - clothing, 2019 and 2018
- Planned/impulse purchases - accessories, 2019 and 2018
- Planned/impulse purchases - stationery, 2019 and 2018
- Planned/impulse purchases - books, 2019 and 2018
- Planned/impulse purchases - entertainment, 2019 and 2018
- Planned/impulse purchases - miscellaneous items , 2019 and 2018
- Purchased before/after arriving at university, 2019