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Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Mar 22, 2022
Length 20 Pages
SKU # GBDT17223142

Description

Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Nykaa’s shoppers are mostly female (60.5%), but thanks to its wide range of men’s grooming products, the company also has a sizable male customer base.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Nykaa’s wide range of products and influencer marketing strategies attract millennials
  • Resurgence of social events has boosted revenue but increased costs have curbed profits
  • Nykaa’s improvements to its digital shopping experience will help it fend off competitors
Reasons to Buy
  • Gain a comprehensive knowledge on Nykaa's business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in India
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in India health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health & beauty shopper profile
Where Indian consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & beauty market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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