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NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications

Publisher GlobalData
Published Feb 25, 2022
Length 12 Pages
SKU # GBDT17402277

Description

NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications

Summary

NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications explores the hype around NFTs and implications for consumer goods brands.

Despite being loosely understood and tentatively valued, the NFT market underwent a meteoric rise in 2021.

Scope
  • NFTs appeal to a new market of digitally connected consumers, who wish to play a more active role in brand creation and evolution.
  • Brands can use NFTs to revitalize their image and make them more relevant to a new generation of consumers.
  • NFTs are a unique and potentially profitable initiative, but consumer brands need to be thoughtful about how to leverage their utility.
Reasons to Buy
  • Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

12 Pages
1. Trend Pulse: NFTs and the Consumer Brand Opportunity
Trend overview
Consumer insight
Brand implications
Take outs
Appendix

Pricing

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