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Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Publisher GlobalData
Published Dec 27, 2022
Length 101 Pages
SKU # GBDT17691529

Description

Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.

The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a baby population of 1.8 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Morocco grew by 7.4% in 2021, while consumer price inflation stood at 1.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.4% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector recording a CAGR of 1.9%. Baby milks remained by far the largest category in value terms with over 80% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Danone Group, and Agro-Foods together accounted for 88.7% of value sales in the Moroccan baby food sector in 2021. Nestlé, Danone Group, and Agro-Foods together accounted for more than 80% of value sales in 2021. Nestlé remained the overall market leader, boasting more than 40% share of value sales. Drugstores & pharmacies is the leading distribution channel in the sector, accounting for over 70% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Morocco. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby food increased from MAD777.8 million ($79.7 million) in 2015 to MAD1 billion ($110.8 million) in 2021, at a compound annual growth rate (CAGR) of 4.4%.
  • In volume terms, the sector increased from 5.83 million kg in 2015 to 6.54 million kg in 2021, at a CAGR of 1.9%.
  • Value sales of baby milks grew from MAD622.9 million ($63.8 million) in 2015 to MAD828.6 million ($91 million) in 2021, registering a CAGR of 4.9% during this period.
  • Baby cereals & dry meals volumes increased from 0.93 million kg in 2015 to 1.02 million kg in 2021, at a CAGR of 1.5%.
  • Value sales of the baby wet meals & other category rose from MAD48.9 million ($5 million) in 2015 to MAD61.5 million ($6.8 million) in 2021, registering a CAGR of 3.9% during 2015-21.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

101 Pages
  • Introduction
  • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Morocco Compared with Other Leading Countries in the Middle East & Africa
    • PCC and PCE of Morocco Compared with Global and the Middle East & Africa Markets
    • Births - Live Birth Rates
    • Births - Birth Rates by Region
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Regulations
    • Morocco Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Baby Milks
    • Baby Cereals & Dry Meals
    • Baby Wet Meals & Other
    • Imports
    • Exports
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Future Trends
    • Definitions - Category
    • Definitions - Terminology
    • Appendix - The Baby Population: Number of babies will fall by 3.4% during 2021-27
    • Appendix - Sector Value: In 2021, the market's value sales amounted to $110.8 million, of which baby milks accounted for $91 million
    • Appendix - Sector Value: In constant price terms, sales increased by 21.5% during 2015- 21
    • Appendix - Sector Volume: Baby food consumption amounted to 6.54 million kg in 2021
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $63
    • Appendix - Per Capita Expenditure: Spending in real terms rose by 23% during 2015-21
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years was 3.7kg in 2021
    • Appendix - Baby Milks: In 2021, first-stage milk was the largest segment, accounting for 35.8% of value sales in the baby milks category
    • Appendix - Value Forecasts: During 2021-27, the market is expected to increase by 3.8%
    • Appendix - Value Forecasts: Value sales in constant terms are set to total MAD886.9 million ($98.8 million) in 2027
    • Appendix - Volume Forecasts: Baby food consumption is set to total 6.28 million kg in 2027
    • Appendix - Per Capita Forecasts: Expenditure is set to reach $66.9 per baby in 2027
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to total MAD515.8 ($57.5) in 2027
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to total 3.7kg in 2027
    • Appendix - Exchange Rates (LCU per $)
    • Appendix - Store Checks: A total of 24 SKUs were recorded by GlobalData, with the baby cereals & dry meals category making up the largest proportion
    • Summary Methodology
    • About GlobalData

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