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Metaverse in Consumer Goods - Thematic Intelligence

Publisher GlobalData
Published Nov 04, 2022
Length 62 Pages
SKU # GBDT17909332

Description

Metaverse in Consumer Goods - Thematic Intelligence


Summary

This report focuses on the theme of the Metaverse in Consumer Goods and how FMCG companies can adapt to this online developments and associated technologies and platforms in future.

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It is still largely conceptual but could transform how people work, shop, communicate, and consume products and content.

Scope
  • Viewed by some companies as an online development that will be as influential as the beginnings of social medias in the 2000s, consumer goods companies will need to consider how they are going to play their part in the next evolution of the internet
  • There may be a misconception that the metaverse needs to be a straightforward digital reflection of the physical word; however, leading companies making progress in this space are questioning how this digital reality can be built upon as an improvement to real-world challenges such as diversity, inclusivity, and representation
  • The best use cases of the space still need to be explored as many of these haven’t yet been thought of. Currently, gaming, concerts, festivals, and virtual workspaces are providing inspiration for the future of brand virtual engagement with consumers and leading brands are flocking to the metaverse to keep young consumers engaged and build new brand loyalists for the future.
Reasons to Buy
  • Understand multiple trends and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

62 Pages
Executive Summary
Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
Consumer Goods Challenges
The Impact of Metaverse on Consumer Goods
How the metaverse impact digital lifestyles and the future of physical stores and products
How the metaverse impacts consumer engagement and relationship management
How the metaverse impacts personalization
How the metaverse impacts social responsibility
How metaverse impacts the future of work
Case Studies
Heineken’s Silver Beer
L’Oréal’s philanthropic NFTs
Closeup virtual marriage ceremonies
Colgate-Palmolive
Data Analysis
Market size and growth forecasts
Augmented reality and virtual reality market
Artificial intelligence market
Cloud computing market
Blockchain market
Mergers and acquisitions
Company filing trends
Hiring trends
Metaverse timeline
Companies
Leading metaverse adopters in consumer goods
Leading metaverse vendors
Sector Scorecard
Consumer goods sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the consumer goods sector
Table 2: Mergers and acquisitions
Table 3: M&A activity
Table 4: Leading metaverse adopters in consumer goods
Table 5: Leading metaverse vendors
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: Semiconductors
Figure 4: The metaverse value chain - Foundation layer: Components
Figure 5: The metaverse value chain- Foundation layer: Connectivity
Figure 6: The metaverse value chain - Foundation layer: Data management
Figure 7: The metaverse value chain- Foundation layer: Blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: Artificial intelligence
Figure 10: The metaverse value chain - Tools layer: Visualization engines
Figure 11: The metaverse value chain - Tools layer: Payment platforms
Figure 12: The metaverse value chain - Tools layer: Adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: How do you see your lifestyle evolving over the next three months? Socializing ‘virtually’ with friends and family
Figure 16: Thematic impact assessment
Figure 17: The world’s first virtual beer
Figure 18: Supporting women artists in the NFT space
Figure 19: A virtual environment where users can mint an NFT marriage certificate
Figure 20: Virtual collaboration to remotely inspect and maintain manufacturing equipment
Figure 21: Augmented and virtual reality will generate $204 billion in revenue by 2030
Figure 22: Enterprise spending on AR and VR will outpace the consumer segment by 2030
Figure 23: Artificial intelligence solutions will generate $135 billion in revenue by 2026
Figure 24: Cloud computing will generate $1.1 trillion in revenue by 2026
Figure 25: Blockchain will generate $199 billion in revenue by 2030
Figure 26: Companies are increasingly mentioning metaverse in their filings
Figure 27: Companies are rapidly hiring for metaverse skillsets
Figure 28: The metaverse story
Figure 29: Who does what in the consumer goods space?
Figure 30: Thematic screen
Figure 31: Valuation screen
Figure 32: Risk screen
Figure 33: Our five-step approach for generating a sector scorecard

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