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Max, Saudi Arabia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Oct 14, 2022
Length 20 Pages
SKU # GBDT17692029

Description

Max, Saudi Arabia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Max held a market share of 4.1%, owing to its affordable price positioning and wide product range.

In 2023, Max must focus on its mass market price positioning to attract price-conscious consumers, especially as inflationary pressures on shoppers’ discretionary incomes push them to trade down to more affordable retailers and products.

The retailer holds prominence among both male and female demographics, with 51.0% of its shoppers being male and 49.0% female.

Scope
  • Max’s extensive product ranges primarily attract consumers looking for a one-stop shop for the whole family
  • Max maintains its top position in the Saudi apparel market despite a decline in share in recent years
  • Max should strengthen its existing channels and expand into new territories for future growth
Reasons to Buy
  • Gain a comprehensive knowledge on Max's business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in Saudi Arabia

Table of Contents

20 Pages
Executive Summary
Max Retail Shopper Profile
Saudi Arabia clothing & footwear shopper profile
Where Saudi consumers buy clothing & footwear products
Retailers used for other categories
Max Overview
Snapshot of proposition
Key performance indicators
Global retail sales
Sales And Market Shares
Apparel market
Max’s market share
Top 10 retailers’ market share
Max’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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