
Matsumoto, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Description
Matsumoto, Japan (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Matsumoto has a decent online presence with 2.4% of its sales coming from online channels. Matsumoto’s share of the Japanese health & beauty sector dropped from 5.3% in 2019 to 4.5% in 2020 amid the pandemic due to its low online penetration. However, the retailer’s market share stabilized at 4.5% in 2021 as the retailer rapidly improved its online presence to manage the impact of the pandemic.
Scope
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Matsumoto has a decent online presence with 2.4% of its sales coming from online channels. Matsumoto’s share of the Japanese health & beauty sector dropped from 5.3% in 2019 to 4.5% in 2020 amid the pandemic due to its low online penetration. However, the retailer’s market share stabilized at 4.5% in 2021 as the retailer rapidly improved its online presence to manage the impact of the pandemic.
Scope
- Matsumoto’s convenient and large store network helps the retailer attract middle-aged consumers, Matsumoto’s online presence has scope for improvement, Matsumoto’s sustainability initiatives remain simple but effective in reducing the retailer’s carbon footprint
- Gain a comprehensive knowledge on the Japan business and develop a competitive advantage
- Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
- Analysis of key players in the Health & Beauty market segment in the Japan
Table of Contents
20 Pages
- Executive Summary
- Retailer’s Shopper profile
- Health & beauty shopper profile
- Where Japan consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- Matsumoto’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Pricing
Currency Rates
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