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Malaysia Wealth Management: Market Sizing and Opportunities to 2029

Publisher GlobalData
Published Dec 17, 2025
Length 40 Pages
SKU # GBDT20698380

Description

Malaysia Wealth Management: Market Sizing and Opportunities to 2029

Summary

This report analyzes the Malaysian wealth and retail savings and investments markets. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). It also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits, and bonds.

Malaysia’s affluent segment (including HNWs and mass affluents) accounted for 2.3% of the total population and held 71.4% of Malaysia’s total onshore liquid assets in 2024. Malaysia’s strong economic growth drove growth in liquid asset holdings of affluent individuals. Robo-advice accounts for 15.5% of the Malaysian HNW portfolio.

Scope
  • HNW individuals constituted only 0.2% of the total adult population in 2024.
  • In 2024, the main bank was the most popular investment channel across all wealth segments
  • Malaysian HNW individuals invest an average of more than 43% of their wealth offshore, which is almost on par with the Asia-Pacific average.
Reasons to Buy
  • Make strategic decisions using top-level historic and forecast data on Malaysia's wealth industry.
  • Identify the most promising client segments by analyzing the penetration of affluent individuals.
  • Receive detailed insight into retail liquid asset holdings in Malaysia.
  • Understand changing market and competitive dynamics by learning about new digital disruptors and recent deals in the country’s wealth space.

Table of Contents

40 Pages
1. The Malaysia Wealth Market
2. Investor Insight
3. Resident Savings and Investments
4. Digital Disruptors
5. Recent Deals
6. Appendix

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