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Macy's, United States (US) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Dec 30, 2022
Length 20 Pages
SKU # GBDT17692027

Description

Macy's, United States (US) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.

Scope
  • Macy’s one-stop-shop proposition has the largest appeal among Millennial and Gen X family shoppers
  • A loss of 0.5ppts US market share from 2016 to 2021 highlights that Macy’s needs to work hard to increase shopper appeal
  • Macy’s must pour investments into both stores and online to improve the shopper experience
Reasons to Buy
  • Gain a comprehensive knowledge on Macy's business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in the United States

Table of Contents

20 Pages
Executive Summary
Macy’s Retail Shopper Profile
US clothing & footwear shopper profile
Where else US consumers purchase clothing & footwear
Retailers used for other categories
Macy's Overview
Snapshot of proposition
Key performance metrics
Global retail sales
Sales and Market Shares
US apparel market
Macy's' market share
Top 10 retailers’ market share
Macy's' share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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