Report cover image

The Kraft Heinz Company - Company Overview and Analysis, 2023 Update

Publisher GlobalData
Published Mar 28, 2023
Length 18 Pages
SKU # GBDT17983389

Description

The Kraft Heinz Company - Company Overview and Analysis, 2023 Update


Summary

The Kraft Heinz Company - Company Overview and Analysis, 2023 Update, reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.

Kraft Heinz has a presence in the food, non-alcoholic beverages, and baby care industries, owning a variety of well-known brands, including Heinz, Kraft, Oscar Mayer, Philadelphia, Kool-Aid, and Nipiol. Kraft Heinz operates its business across the continents, such as North America, Western Europe, Asia, and Australasia. Its critical market is North America, generating 68.3% of sales in 2022. The company is actively investing in ecommerce, social media, artificial intelligence, future of work, geopolitics, supply chain management, and easy & affordable. Products under Kraft Heinz had various price changes from low to very high over the year. Regarding categories, store cupboard products, such as condiments and dressings, had a significant price increase, while impulse products, such as snacks and desserts, had single-digit increases. Understandably, e-retailers maintained the price points for impulse products to retain customers.

Scope
  • Kraft Heinz's business is majorly concentrated in the US.
  • The North American food industry presents positive outlook.
  • Kraft is likely to reap the benefits of favorable business conditions in North America.
  • Kraft Heinz targets health-conscious consumers by launching products with free from claims.
  • Kraft Heinz is actively launching products under health & wellness theme.
Reasons to Buy
  • Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
Company snapshot-The Kraft Heinz Company
Company overview-The Kraft Heinz Company
Sales by region and industry-The Kraft Heinz Company
Industry forecast overview by region
Sales performance outlook The Kraft Heinz Company
Kraft Heinz's sentiment score
News and deals-Kraft Heinz's initiatives
Recruitment trends - The Kraft Heinz Company
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us