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Japan - The Future of Foodservice to 2020

  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Growth in overall profit sector revenue is forecast to increase to 2020
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2015 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2015 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table QSR market value to rise but the outlet growth will experience a decline
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: Why: Yoshinoya
    • QSR: Why?: What trends did the company target?
    • QSR: Why?: What did the company do to target this?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price (OBP) value JPY million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Busier lifestyle means FSR portrays little growth in value
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value JPY million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Coffee & tea shops struggle as other channels are now offering a similar product range
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops : Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: Why: Komeda Cafe
    • Coffee & Tea Shops: Why?: What trends did the company target?
    • Coffee & Tea Shops: Why?: What did the company do to target this?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What: Food and Drink Splits
      • Table Operator buyer product value JPY million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Growth in the Japanese pub, club and bar channel is subdued
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value JPY million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Just under half of cost sector OBP is accounted for by the healthcare channel
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

Japan - The Future of Foodservice to 2020

Summary

Japan is a wealthy nation with a significant number of high-earning consumers, however, economic uncertainty and the stagnation of the Japanese economy has created a culture of saving as opposed to spending, dampening impulse purchases and discretionary spending. Japanese population is in decline, with all prefectures forecast to see a decline in population to 2020. The Japanese population is the world’s oldest on average and is ageing rapidly. By 2020 over 30% of the Japanese population will be aged over 65.

In Japanese profit foodservice sector, Quick Service Restaurants (QSR) channel is the fourth largest, accounting for 10% of total sector revenue in 2015. The QSR channel saw sector leading growth in overall revenue between 2013 and 2015. Growth in the channel is being driven by growth in transactions due to increasing time scarcity amongst consumers, who see this channel as a convenience option.

In terms of total revenue, the Full Service Restaurants (FSR) channel is the largest single channel by far in the Japanese profit foodservice sector, accounting for over 33% of total sector revenue. However, overall revenue growth in the channel was significantly slower than the rate of growth seen in the QSR channel between 2013 and 2015. Between 2013 and 2015 the coffee and tea shop channel saw the highest rate of channel revenue growth after the QSR channel. The channel however saw the greatest decline in outlet numbers. The channel has a significant number of larger chained operators present, both locally grown and international. Key players include Starbucks, Doutor, Komeda and Tully’s.

To 2020, growth is forecast to continue in the channel, although a decline in outlet numbers is forecast to remain. To further focus on convenience-seeking consumers, operators in the channel will be increasingly located in non-conventional locations such as within retail stores.

The report Japan - The Future of Foodservice to 2020 provides extensive insight and analysis of the Japanese Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of Japan's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Japan’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Japan's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Japanese population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Japanese foodservice market.
Companies mentioned in this report: McDonald's, Zensho Holdings, Plenus, Duskin, Yum! Brands, Starbucks, Doutor Coffee, Komeda, Tully's, Suntory Holdings, Yoshinoya Holdings, KFC, Sukiya, Nakau, Mister Donut, Hotto Motto.

Scope
  • Growth in the Japanese foodservice profit sector was almost entirely driven by growth in transactions as opposed to growth in outlets. Multiple channels saw negative outlet growth between 2013 and 2015, reflecting a lack of operators investing in new locations.
  • As operators compete for fewer consumers, channel boundaries are becoming increasingly blurred. Products and service formats normally associated with a distinct channel are being co-opted by operators in other channels. Examples of this include the provision of alcohol in QSR and full service in the coffee and tea shop channel.
  • Convenience will continue to be a significant driver of growth across channels to 2020. Technology is expected to have an increasing influence in the sector with consumer loyalty schemes and marketing becoming smartphone-based.
Reasons to buy
  • Specific forecasts of the Japanese foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Japan's foodservice market.


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