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Industry Insights - Trends and Opportunities in Male Grooming

Publisher GlobalData
Published Jun 12, 2023
Length 28 Pages
SKU # GBDT18514584

Description

Industry Insights - Trends and Opportunities in Male Grooming

Summary

This report explores the trends and opportunities that beauty brands can tap to succeed in the male grooming market.

This report explores the ways in which health and beauty brands can understand the needs of male shoppers.

Scope
  • Growth in men's personal care looks set to continue across the globe.
  • The winners are likely to be those companies who are most agile, creating loyalty through effective communication and innovative product ranges that meet real customer needs
  • Companies should address the issues of such a complex, multi-layered market across regions.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

28 Pages
Introduction
Industry overview
Male health
Male beauty
Targeting the male shopper
Take-outs
Appendix

Pricing

Currency Rates
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