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Industry Insights: Top Trends in Alcoholic Beverages 2025

Publisher GlobalData
Published Mar 10, 2025
Length 56 Pages
SKU # GBDT20028618

Description

Industry Insights: Top Trends in Alcoholic Beverages 2025

Summary

This report looks at the key trends that will define the alcoholic beverages sector in 2025: effectively marketing low/no alcohol, capitalizing on ecommerce, marketing premium products effectively, coaxing consumers out, affordable sustainability.

The cost of living crisis and growing wealth inequality mean premiumization is a profitable trend for specific alcoholic beverage categories (including wines and spirits). Specific marketing narratives (such as emphasizing the mental health benefits of going out and destigmatizing the consumption of no/low alcohol) should be deployed when encouraging Gen Z to buy more on-premise.

Scope
  • Companies should tailor marketing to remove stigmas around drinking no/low alcoholic beverages.
  • Premium brands should target high income consumers and emphasize a product's links to specific regions/cultures to reinforce a sense of authenticity and quality.
  • Companies should market the mental health benefits of socializing outside the home to Gen Z consumers to boost on-premise sales.
  • Companies should prioritize sustainability initiatives that also deliver on cost savings (such as lighter packaging or new enzymes that improve the energy efficiency of brewing).
Reasons to Buy
  • Understand the marketing narratives that will resonate with target demographics.
  • Gain insights into market trends, consumer trends, and innovation examples that develop a picture of how changes in the alcoholic beverages sector are developing.

Table of Contents

56 Pages
Top Trends in Alcoholic Beverages 2025
Effectively marketing low/no alcohol
Capitalizing on ecommerce
Marketing premium products effectively
Coaxing consumers out
Affordable sustainability
Takeaways
Appendix

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