Report cover image

India Household Products - Market Assessment and Forecasts to 2029

Publisher GlobalData
Published Aug 01, 2025
Length 125 Pages
SKU # GBDT20349520

Description

India Household Products - Market Assessment and Forecasts to 2029

Summary

The Indian household products sector is expected to grow from INR710.9 billion ($8.5 billion) in 2024 to INR981.6 billion ($11.4 billion) in 2029, growing at a CAGR of 6.7%. In volume terms, the sector is expected to grow from 4.5 billion units in 2024 to five billion units in 2029, growing at a CAGR of 2.1%. Textile washing products was the largest category with value sales of INR372.3 billion ($4.4 billion) in 2024. Tissue & hygiene category is forecast to register the fastest value growth at a CAGR of 9.9%, during 2024-29. It will be followed by general purpose cleaners with a CAGR of 8.2%.

Key Highlights
  • Per capita consumption of household products in India was lower than regional and global levels in 2024.
  • The per capita consumption of textile products was higher in India than other household products categories in 2024
  • Traditional retail was the largest distribution channel in the Indian household products sector.
  • Unilever accounted for a value share of 31.7% in 2024, while Rohit Surfactants and Reckitt Benckiser Group held shares of 9.9%, and 8.5%, respectively.
Scope

This report brings together multiple data sources to provide a comprehensive overview of the household products sector in India, as part of GlobalData’s global coverage of the sector. It includes analysis of the following-
  • Country Overview: The report provides a comparative analysis of the value and volume shares of India against the Asia-Pacific and global household products sector. Additionally, the per capita consumption and expenditure of household products in India is also compared to Asia-Pacific and global levels. The report also compares India’s household products sector with the other leading countries in Asia-Pacific in terms of market share, growth, and competitive landscape.
  • Category and Segment Coverage: The report offers an overview of growth at a sector level and provides analysis of eleven categories: air fresheners, bleach, dishwashing products, general purpose cleaners, insecticides, personal insect repellent, polishes, scouring products, textile washing products, tissue & hygiene, and toilet care. These categories are analyzed by value, volume, and CAGR for the 2019-29 period. The analysis also includes the per capita consumption of household products in India, by category, compared to the Asia-Pacific and global markets. The section also includes value and volume analysis of segments under each category for the 2019-29 period.
  • Distribution Channel: Provides analysis on the leading distribution channels, both at a sector and category level in 2024. The consumer sector reports cover the following four distribution channels: cash & carries and warehouse clubs, traditional retail, modern retail, B-2-B supply, direct sellers, and other general retailers.
  • Competitive Landscape: The report provides an analysis of leading companies in India’s household products sector in 2024. It also includes analysis on leading companies by category in the same year, and analyzes the market share and growth of private label in each category. The section also includes an analysis of the extent of fragmentation by category
  • Packaging: The report provides percentage share (in 2024 ) and growth analysis (for 2019-29) of various pack materials, pack types, closure types, and primary outer types used in the Indian household products sector. The analysis is at both the sector and category levels and is based on the volume sales (by pack units) of household products in the country.
  • City Analysis: The report provides the leading cities’ market size, volume growth analysis, and contribution to overall market growth for the 2019-2024 period.
  • Consumergraphics: The report covers the consumption of household products by gender, age, education, and urbanization in India.
  • Macroeconomic Analysis: The report also provides an outlook on macroeconomic indicators in India, with a detailed

    summary

    of the economy, labor market, and demographics.
  • Time Period: The report provides overall sector value and volume data, including category and sector-level data for 2019-29. Distribution channel, company, and brand share data is included for 2024.
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic

    summary

    of the country along with labor market and demographic trends.

Table of Contents

125 Pages
Executive Summary
Market Environment
Value and Volume Share of India in the Global and Asia-Pacific Markets
Growth Analysis of India Compared to Other Leading Countries in the Asia-Pacific Market
PCC and PCE of Portugal Compared to the Global and Western Europe Markets
Sector Deep Dive
India Household Products Sector Snapshot
Market Size Analysis
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis - Category: Air Fresheners
Segment-Level Analysis (in Value Terms) - Air Fresheners
Segment-Level Analysis (in Volume Terms) - Air Fresheners
Market Size Analysis - Category: Bleach
Segment-Level Analysis (in Value and Volume Terms) - Bleach
Market Size Analysis - Category: Dishwashing Products
Segment-Level Analysis (in Value Terms) - Dishwashing Products
Segment-Level Analysis (in Volume Terms) - Dishwashing Products
Market Size Analysis - Category: General Purpose Cleaners
Segment-Level Analysis (in Value Terms) - General Purpose Cleaners
Segment-Level Analysis (in Volume Terms) - General Purpose Cleaners
Market Size Analysis - Category: Insecticides
Segment-Level Analysis (in Value Terms) - Insecticides
Segment-Level Analysis (in Volume Terms) - Insecticides
Market Size Analysis - Category: Personal Insect Repellent
Segment-Level Analysis (in Value Terms) - Personal Insect Repellent
Segment-Level Analysis (in Volume Terms) - Personal Insect Repellent
Market Size Analysis - Category: Polishes
Segment-Level Analysis (in Value Terms) - Polishes
Segment-Level Analysis (in Volume Terms) - Polishes
Market Size Analysis - Category: Scouring Products
Segment-Level Analysis (in Value and Volume Terms) - Scouring Products
Market Size Analysis - Category: Textile Washing Products
Segment-Level Analysis (in Value Terms) - Textile Washing Products
Segment-Level Analysis (in Volume Terms) - Textile Washing Products
Market Size Analysis - Category: Tissue & Hygiene
Segment-Level Analysis (in Value Terms) - Tissue & Hygiene
Segment-Level Analysis (in Volume Terms) - Tissue & Hygiene
Market Size Analysis - Category: Toilet Care
Segment-Level Analysis (in Value Terms) - Toilet Care
Segment-Level Analysis (in Volume Terms) - Toilet Care
Distribution Analysis
Channel Share Analysis
Competitive Environment
Leading Companies - Value and Volume Shares
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
India Risk Index (GCRI) 2024
India Risk Analysis - Compared to Global and Western Europe Markets
Methodology
Definitions
Appendix

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us